Digital Marketing Manager- Healthcare

Job Title

Digital Marketing Manager- Healthcare

Job Description

The Ultrasound Digital Marketing Manager has an E2E responsibility around selected digital programs (priorities)—from planning to execution and performance. These programs are key elements to drive a strong experience in digital for business value propositions and business Customer Decision Journey (CDJ) monetization.

Your role:

• Shape and execute digital strategy to address business goals, enhance customer experience, and support sales growth through impactful campaigns and channel initiatives.
• Lead digital presence and content management, overseeing the Ultrasound website strategy and collaborating with the Digital Center of Excellence (DCoE) to deliver a seamless online experience.
• Drive performance across digital channels — including SEO/SEM, eCommerce, CRM, display, and mobile marketing — to generate demand, nurture leads, and increase conversions.
• Collaborate globally and cross-functionally to design scalable omni-channel campaigns and ensure alignment with broader marketing and digital priorities.
• Analyze and optimize program performance, reporting ROI, managing budgets, and building business cases that integrate digital initiatives into the overall business strategy.

You the right fit if :

 

• Bachelor’s degree in Digital Marketing, Communications, Business, or a related field, with 5+ years of progressive experience in digital marketing strategy, execution, and performance management.
• Proven proficiency across key digital channels — including web, eCommerce, SEO/SEM, display advertising, mobile, and CRM — with a strong understanding of integrated digital ecosystems.
• Demonstrated ability to define clear KPIs, track performance, and deliver measurable results aligned with business objectives.
• Skilled at working cross-functionally and globally, effectively navigating complex organizations to drive initiatives forward.
• Experience with digital agencies and/or within healthcare or other regulated industries strongly preferred.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position. 

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our culture.

 

Philips Transparency Details

The pay range for this position in (Cambridge, MA) is $135,000.00 to $216,000.00

 

 The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographica