Manager, Programmatic

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

 

THE ROLE:

Our Programmatic Managers are our resident experts in programmatic and direct buying; negotiating direct deals, building stellar full funnel media plans, and optimizing with complete precision. They are responsible for keeping on top of industry-wide trends, developments, and best practices and putting them to optimal use for each client’s programmatic and/or direct buy initiatives.

You’ll be part of a cross-functional team that includes activation (Paid Search and Paid Social), Ad Operations, Integrated Planning, Client Partners, and Data Strategy; all working to make sure client needs are anticipated and met. 

As a Manager, Programmatic, you will be responsible for the following key areas: 1) design and execution of programmatic and/or direct buy tactical strategy 2) act as a subject matter expert in programmatic and direct buys for your assigned clients by answering client communication and leading weekly calls 3) project management accounts you own.

 

WHAT YOU’LL DO:

We expect Managers to have a solid foundation of programmatic and direct buy account management skills, from tactical strategy to execution, and proven analytical and problem-solving skills. 

We expect the proficiencies listed below:

• Delivering tactical programmatic and/or direct buy strategy geared towards achieving or exceeding client efficiency and growth
• Account management and completion of campaign builds and optimization in DSPs within agreed upon timelines
• Accountability for monitoring campaigns and pacing daily to ensure delivery of budgets and KPI targets
• Collaborating on roadmaps, testing plans, reporting dashboards, and QBRs/FBRs to meet client needs and goals
• Ability to quantify and prioritize initiatives that will have greatest impact on account performance while balancing long term growth initiatives
• Implementing testing initiatives in key areas such as creative, audience segmentation, placement, format, publisher, and ad tech partner negotiation/selection
• Ensuring all account programmatic management efforts go through a QA process and are executed/delivered error free
• Supporting Client Partners with account communications, recommendations, slides, and tactical plans for programmatic and direct buys, ensuring a clear, consistent, and strategic vision is set for clients
• Following SME’s and consistently attending DEPT®’s training opportunities to stay up to date on agency POVs, thought leadership, industry trends, partnership capabilities. Continuously expanding knowledge of programmatic and direct buy best practices.
• Collaborating with internal teams across clients businesses (Paid Social, Paid Search, SEO/CRO, Planning/Strategy, Data Strategy, etc.) to deliver upon clients goals.

GROWTH EXPECTATIONS

Over time in the role, we expect Managers to be responsible for learning and understanding higher-level concepts as below:

• Active delegation, coaching, and mentorship to Associates & Sr Associates  
• Understand the business model and objectives of their client’s businesses and how programmatic and direct buys play a key role in each stage of the funnel
• Contribute to agency thought leadership and case studies 
• Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale.

 

WHAT YOU BRING:

• Advanced understanding of programmatic and direct buys, keenly understanding how they fit within the a full funnel strategy
• A minimum of 4 years’ experience in programmatic advertising and a minimum 1 year of experience in a client-facing digital marketing role
• 2 years’ experience trading in DV360 and/or The Trade Desk
• Comfort and proficiency in utilizing pivot tables and VLOOKUP function in Excel and/or Google Sheets for reporting and data analysis for insights
• Proven prior work experience presenting findings and making recommendations