Sr Product Marketing Manager, LinkedIn Jobs

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

This role can be based in San Francisco, Sunnyvale, or New York. 

We’re looking for a passionate, strategic and customer-obsessed product marketer who can help drive the LinkedIn Jobs business forward, with an emphasis on Enterprise product solutions & go-to-market. This is a fast-paced and highly strategic role. You will be responsible for identifying short and long term opportunities in the Jobs space to drive the strategic vision for how LinkedIn Talent Solutions can best serve the Enterprise audience. The right candidate can tease out customers’ real needs, build & execute strategic business cases, lead innovative cross-channel go-to-market launches, create compelling narratives for our customers and sales partners, and can easily pivot from strategy to get-it-done mode.

Responsibilities:

• Grow the Enterprise Jobs business by leading product marketing strategy and execution for new features, products and monetization strategies
• Define go-to-market strategy including business goals, definition of target/persona, and recommended approach
• Develop and execute world-class launch communications strategy across marketing, sales, and in-product channels.
• Inspire and lead cross-functional teams across product, product marketing, demand gen, and sales to deliver against your go-to-market strategy. Partner with international teams to scale programs globally.
• Create compelling, differentiated messaging, positioning and sales narratives, with a clear understanding of the target customer/audience and the core capabilities of the offering
• Be the voice of the customer by developing deep insights about customers, global trends and competitors to shape product strategy and incorporate into customer and sales enablement strategy

Qualifications

Basic qualifications:

• BS/BS Degree or equivalent experience 
• 6 + years of experience in relevant product, marketing or business strategy roles
• 3 + years of experience in B2B product marketing

Preferred qualifications:

• Direct product marketing experience with a track record of developing, executing and scaling impactful multi-channel go-to-market strategies. 
• Skilled in validating inbound market requirements that inform product & GTM strategies by analyzing competitive positioning and tactics, collecting and synthesizing customer and field insights, and executing market research
• Ability to analyze data and frame insights and communicate recommendations simply and effectively.
• Effective cross-functional collaborator, aligning teams across product, marketing, sales and other functions to achieve shared objectives
• Comfort with ambiguity and a dynamic, fast-moving environment
• Excellent grasp of B2B marketing and product launch strategy.
• Outstanding interpersonal, communication (oral and written), and presentation skills.
• Apply a customer-centric lens at all times to govern decision-making and when evaluating trade-offs 
• Superb organization and project management skills and the ability to manage multiple partnerships and work streams at once

Suggested Skills: 

• Customer validation
• Go-to-market strategy
• Sales enablement
• Cross-functional leadership
• Verbal and written communication

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additi