Job Description Summary

The US Senior Marketing Manager, Non-Acute Care Settings is responsible for driving US market growth and awareness of self-collection with health care providers and patients searching for a solution to access extended genotype HPV screening with the BD Onclarity™ assay. This role reports to the Director of Marketing – Non-Acute Care Settings and focuses on driving the emerging brand execution, market shaping and awareness of self-collection and ultimately expanding our market opportunity and reach with increased provider demand thrugh At-Home and/or Consumer channels for BD Onclarity™ through self-collection in the non-acute market segment. This role is critical to the success of the overall strength of the BD Onclarity™ value offer in maximizing our reach to providers and patients for the monumental healthcare challenge in increasing preventative HPV screening for women across many communities and socioeconomic settings.
In this role, the US Senior Marketing Manager will develop tactical and implementation strategies to drive accelerated growth in the US Region, ensuring alignment with overall business objectives. They will drive market adoption and awareness for BD Onclarity™ through the execution of strategic marketing initiatives as well as partner with the dedicated sales specialists to produce qualified lead generation and build actionable funnels for accelerated market growth. As the market segment expert in this area, this role will contribute heavily to the ASR Strategy, lead the Marketing Plan development for this product focus area, assess existing and deploy new Voice of Customer research, action business case development, and other special projects related to the IDS strategy when required.
This position offers a unique opportunity to work with innovative and differentiated diagnostic technology that is already making a significant impact on healthcare outcomes and patient lives. BD is seeking a strategic and execution-driven marketing professional with strong leadership and collaboration skills to join this new and highly energetic team ready to expand our strong BD brand outside of the hospital environment. If you are a creative, strategic and collaborative thinker with a passion for actually making a difference in the lives of our customers and their patients, this role could be a perfect fit for you.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Responsibilities

• Leads and owns US execution and implementation plans of global brand strategy for Self-Collection, identifying and prioritizing key targets for growth at the US Region/Account based level through an incredibly strong customer-centric focus into the portfolio.
• Close collaborative partner with sales, global marketing, marketing communications, and associated product platforms to deliver best-in-class marketing tailored to the market and the customer they serve.
• Creates a strong partnership with the marketing counterparts to ensure a seamless transition of customer research and product management actions for the portfolio.
• Reports regular critical metrics and return on investment of prioritized tactical activities and metrics to the Director of Marketing and other key collaborators, making proactive recommendations for improvements.
• Develops regular U.S. platform updates, including targeting, messaging, research, customer personas, and value propositions.
• Leads marketing plans and ASR global guidance for the portfolio, creating and setting clear vision, strategies, and goals for U.S. tactical success.
• Develops/maintains a clear understanding of current MDx markets, customers, and patients the product serves.
• Adheres to all company policies, procedures, and business ethics codes and ensures that they are communicated and implemented within the team.

Knowledge, Skills, and Abilities

• Creative, energetic, flexible and diverse in thought process while dedicated to the science and art of Marketing Excellence.
• Visionary in approach, seeking to learn from other functions and coaching by BDWOM Trainers and/or M