Product Marketing Manager, Science

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

The Product Marketing Manager, Science is a key player on a high-performing product marketing team. They view themselves as critical to the success of the product, sales, and marketing teams, and are energized by the opportunity to positively impact the lives of millions of students through Amplify’s science programs.

At Amplify, Product Marketing serves as the resident expert on the voice of the customer – understanding the problems they’re trying to solve and capturing feedback about their experiences with and expectations for our programs. The team monitors the evolving market landscape, including program selection drivers and key competitors, and builds the tools and collateral that enable our sales team to succeed. 

This role helps shape the product roadmap and contributes to customer growth and retention by drafting positioning, developing messaging, conducting in-depth competitive analyses, enabling the sales team, and collaborating with Content & Growth Marketing to drive campaigns across channels (digital, print, events). 

The ideal candidate is data-driven, collaborative, an excellent communicator and writer, and adept at prioritizing work across competing demands. This role reports to the Director, Product Marketing, Science and works cross-functionally with product, marketing, and sales colleagues to drive revenue for Amplify Science.

Essential Responsibilities:

• Act as the voice of the customer to inform product development and marketing strategy. Develop deep knowledge of customer purchasing behaviors, market trends, and the competitive landscape. Synthesize insights for internal teams and use them to share roadmaps and marketing strategies.

• Assist in developing Go-to-Market (GTM) plans for Amplify Science. In collaboration with leadership and cross-functional teams, contribute to the creation and execution of GTM strategies for product launches and enhancements.

• Create sales and marketing collateral. Lead the development of materials such as one-pagers, brochures, guides, FAQs, pitch decks, competitive battle cards, product demos, and other key sales enablement tools.

• Partner with the Content & Growth Marketing team to plan and execute marketing campaigns. Drive Marketing Qualified Leads (MQLs) by helping shape campaign strategy and writing compelling content for middle- and bottom- of- funnel efforts.

• Lead product sample and demo strategy. Own the strategy and execution of demo and nurture experiences that allow prospects to try Amplify Science and guide them from activation to purchase. 

• Coordinate product roadmap communication. Work closely with Product Managers to align GTM efforts with product milestones.Support product launches by developing messaging and tools that clearly convey the value of new features and editions.

• Maintain product content across Amplify platforms. Ensure the Amplify.com website and internal Sales Hub are consistently updated with the latest messaging, collateral, and tools. 

Required Qualifications: 

• Bachelor’s Degree or equivalent experience

• 3+ years of experience in educational publishing or edtech marketing

• Exceptional writing and editing skills, with strong attention to grammar, punctuation, and tone

• Proven ability to manage multiple projects and deadlines simultaneously

• Experience collaborating with multiple stakeholders across varying levels of an organization

• Demonstrated experience writing customer facing marketing and sales materials

Preferred Qualifications: 

• Prior success marketing K-12 education programs