Senior Sales Manager, Roark

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

August 30, 2024

Shift:

Job Description Summary:

As a Senior Sales Manager on the Roark Account Team, you will play a pivotal role in managing our Hardee’s restaurants within the CKE system. You will collaborate closely with the Marketing and Sales Leads to implement strategic initiatives at the outlet level. Your responsibilities will include overseeing key aspects of customer relationships, including leading the IHFA board and fostering strong franchisee connections.

In this role, you will be tasked with conducting strategic business assessments, forecasting sales, and performing regular business reviews. Additionally, you will work with the Sr. Director of Sales to activate and execute the beverage strategy effectively. We are seeking a passionate individual who thrives in a team environment, excels at relationship building, and is driven by results with a strong focus on sales.

Location - Atlanta (preferred) or Remote (Southeast US)

Travel - 25-50%

What You’ll Do for Us 

• Manages collaborative business planning with the strategic goals to develop and execute annual business plans, develop key partnership initiatives, category programs to accurately forecast sales volume, revenue, and expenses.

• Conduct regular business reviews with customers to define business needs, issues faced and opportunities to develop viable solutions. Develop ongoing customer relationships with key members of the customer's organization, re-affirming strategies linked to needs and steward the business, operational goals.

• Develop and cultivate value-based relationship with new customer, unlocking the magic of The Coca-Cola Company, as well as internal relationships

• Collaborates and fosters relationships with our local bottling partners, senior level buyers, outlet management and distributors to build sales capability and facilitate stewardship discussions. 

• Develops direct supply chain strategy and activation of initiatives for driving efficiencies across the Coca-Cola North America Product Supply and Foodservice distributors operations.

• Ongoing assessment of account business plans including attainment of goals, success of key initiatives, major actions, key support needed, and new product recommendations. 

• Keeps abreast of competitive activities within the responsible geographies and communicates appropriate activity in a timely manner. 

• Collaborates with cross-functional representatives to deliver the full depth and breadth of resources that result in mutual benefits/results. 

• Share and collaborate on sales vision and strategic thinking to anticipate future needs and recommend business building ideas that will drive the business.

• Gather and analyze customer specific data (e.g., annual reports, store sales, store layout, check average, service history and traffic) to understand current economics and state of overall business.

• Build business plan and contingency plan in collaboration with customer using information collected during ongoing account discovery.

• Solve issues that arise in order to eliminate barriers.

Qualification & Requirements 

• Bachelor’s degree or equivalent work experience is required.  

• 3+ years of successful sales account management experience.

• Experience with ongoing relationship building and the ability to identifying and addressing customer needs.

• Effective communication skills, technical presentation skills, sales negotiation and closing techniques.

• Proven track record of securing sales of various offerings, working with multiple levels of purchasing tier.

• Proven ability to identify customer needs based on feedback from the customer as well as through identification of opportunities through use of technical knowledge.

• Demonstrated sales lead development and account cultivation.

• Demonstrated ability to effectively manage multiple priorities without direct supervision.

Functional Skills:   

• Advancing the Customer Relationship: Ability to facilitate and accelerate the business relationship based upon an understanding of