Group Director, Programmatic & Media

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About the Role

As a Group Director of Programmatic & Media, you’ll play an integral leadership role leading the Programmatic media team (P&M). The P&M team develops and executes media plans spanning both programmatic and direct media partnerships. Within this team, P&M channel leads facilitate buying across various mediums, including CTV, display, native, and video. As department lead, you will own staffing allocation, internal processes related to finance and revenue documentation, coordination across internal teams (AdOps, Analytics, Tech), and will drive the strategic vision for growth and innovation for the unit.
 
You will work with team leads to provide continuous training and education on positioning of programmatic buys, changes to the ecosystem, and best practices for our clients. You will join new business and sales opportunities as well as review content for quarterly business reviews to ensure alignment with best practices and best-in-class programmatic strategy. 

Responsibilities:

• Set the overall Programmatic & Direct media strategy to drive client business outcomes, leading to client retention, cross-sell revenue growth, and securing net new business opportunities.
• Act as a sponsor and point of escalation for key accounts running programmatic media
• Implement internal processes to improve workflow and efficiency across the P&M team and other internal groups
• Manage team bandwidth, resource planning, and account allocations
• Provide subject matter expertise on executing programmatic and direct media campaigns across different platforms and publishers
• Participate in thought leadership and act as a Subject Matter Expert for internal and external opportunities (ie, speaking engagements)
• Drive the overall vision for the team and support any shifts in go-to-market strategy as the industry evolves
  

About You

The essentials:

• 10+ years of experience in media planning and programmatic display, native, video, CTV, and audio
• 5+ years of direct people management experience, managing a team of at least 10 people
• Experience working with at least two of the following: DV360, The Trade Desk, Amazon DSP, StackAdapt and opinions on when to use one over the other
• Experience presenting programmatic and/or direct media performance and strategy in a client-facing situation to senior leadership
• Very high attention to detail and ability to synthesize large amounts of data into actionable information
• A general understanding of Search and Social digital media tactics and how they interact with programmatic media
• Solid grasp of the leading DSPs in the market and a clear recommendation for when to implement PMP and PG in media plans
• Understanding of analytic platforms such as Google Analytics and advanced measurement such as MTA and MMM

Not a must, but a plus:

• Hands on experience in Google Tag Manager & DoubleClick Campaign Manager
• Experience leading cross channel performance marketing efforts, or specifically leading accounts running Search & Social efforts alongside Programmatic & Media
• Familiarity with advanced measurement tools such as Measured, LiftLab, Haus 
  

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.  

What We Offer

Benefits

• Excellent, full coverage medical, dental, and vision insurance with