Social Media Associate
Médecins Sans Frontières (MSF)About the role
About MSF USA | Doctors Without Borders
Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients. MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.
Role Overview
Under the direction of the social media manager, the social media associate will create and distribute dynamic content for social platforms and contribute to the overall communications strategy to inform, engage, and inspire US audiences. The associate will play an active role in increasing visibility and engagement including through daily social media brand listening, monitoring news trends, and tracking and reporting on analytics.
Department Accountabilities
External Communications
Develop and distribute external communications products across multiple channels to bear witness to humanitarian needs, speak out with patients and communities, engage with audiences, and achieve strategic objectives.
Public Engagement & Advocacy
Identify significant medical humanitarian issues and execute integrated communications plans to increase public awareness, audience engagement, and support for advocacy priorities.
Brand Positioning
Develop and contribute toward brand strategy, brand positioning, and tactics to increase brand visibility.
Content Creation
Develop and support the production of creative and engaging external communications content across audiences and channels, including for the website, social media, and live events.
Advance Diversity, Equity, and Inclusion
Promote DEI principles across all communications products and channels.
Role Specific Outcomes
Digital Engagement Plan Execution
Support implementation of organic social media plans, develop related initiatives and content, and monitor the performance of digital engagement campaigns.
Data Collection & Analysis
Collate and analyze data using social listening tools, reports, and dashboards. Involves working independently and in collaboration with other stakeholders.
Brand Positioning
Ensure the application of brand guidelines and brand templates and inform the organization on issues related to brand alignment and positioning on social media.
Content Creation
Draft organic social media copy and support the development of creative content in accordance with organizational style guidelines designed to engage diverse audiences online.
Complexity and Problem-Solving Skills
- Works independently with some managerial review and provides technical guidance when required on planning, organizing, prioritizing and overseeing activities to efficiently meet organizational objectives.
- Works independently with some managerial review and provides technical guidance when required on developing appropriate plans or performing necessary actions based on recommendations and requirements.
Behavioral Competencies
THOUGHT: How MSF USA staff understand the organization, manage complexity and contribute by creating new and different.
People Focus
Builds strong relationships and delivers solutions geared to aiding others. Solicits feedback and data; conveys a clear understanding of the level of service the team is providing; takes action when standards are not met by team; aligns processes with organizational needs.
Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates r
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