Manager, Advanced Analytics

Job Description

Job Description

Job Summary

The main responsibility of the Manager, Advanced Analytics is to apply sophisticated modeling and other advanced analytic techniques to help guide our clients’ media spending plans and make their investments more efficient.  This position will be charged with designing/developing the analytic processes and execution ongoing.  In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties including the clients, internal stakeholders (e.g. Brand and Activation), 3rd-party vendors, external clients, and operational areas within Horizon.   

We are looking for someone who is intellectually curious with the drive and experience to identify, frame and solve business problems.  They must be a critical thinker who can provide creative strategic solutions and who can follow-through with flawless execution.  Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic innovations. 

The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever-evolving real-time problem sets.  Above all, the Manager, Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have huge impact on the business.

50% of the time for this position will be devoted to analytics for a key major client vertical.  This part of the position will be charged with developing unique analyses and applications targeted against that part of our business.  While reporting directly to the Horizon Chief Analytic Officer, this role will have dotted-line reporting to that client vertical.
 

Main Duties and Responsibilities
70% Development and Enhancement of data and analytics capabilities

• Operate as the lead in developing a campaign measurement framework for a key client vertical.

• Spearhead modeling and analytic efforts to provide insights into new product launches/initiatives.

• Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure

• Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace.

• Use automation and technology to increase efficiency and to provide the infrastructure to scale.

• Bring an “outside in perspective” to analytic development; explore, identify and assess external best practices - and translate to the relevant application internally.

• Individual project management and execution.

30% Cultivating and maintaining effective working relationships- internally and externally

• Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytic and other stakeholders throughout Horizon.

• Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas.

• Extensive brand team and client interaction and day-to-day management.

Supervisory Responsibilities

As the Analytics practice develops there will be an opportunity to build out and lead a team.

Knowledge and Skills Required

• 3-5 years of experience required in the Advanced Analytics realm, preferably in media or an adjacent field.

• 2-4 years of experience managing teams required.

• High-end marketing response modeling expertise (e.g. MMM) mandatory.

• Bachelor’s degree required.

• Excellent problem solving skills and a dogged determination to work an issue through to its satisfying conclusion are both a must.

• Ability to generate clear, concise and comprehensive analyses that tell the story behind the data!

• Business acumen – understands the strategic levers of the business and how analytics is a catalyst for decision making.

• Demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions.

• Consulting skills – can explore business view and work with them to develop mutually owned solution; can solve problems in complex situations using creative and conceptual reasoning.

• Persistence: Demonstrate tenacity and willingness to go the distance to get new things done. 

• Comfortable in dealing with ambiguity and managing change, plus the capacity to move through road-blocks with enthusiasm and alacrity. 

• Strong verbal communication skills, extremely well-organized.<