Senior Marketing & Creative Manager - Office of Academic Innovation - Penn Engineering

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Senior Marketing & Creative Manager - Office of Academic Innovation - Penn Engineering

Job Profile Title

Marketing Coordinator B

Job Description Summary

The Office of Academic Innovation at Penn Engineering is seeking a Senior Marketing & Creative Manager to lead the execution and ongoing evolution of marketing and creative initiatives for Penn Engineering’s residential and online graduate and professional programs. This role owns the development, management, and delivery of creative assets and messaging across channels, including digital, email, editorial, web, and organic social, and serves as a key partner to admissions leadership, program teams, and external vendors.

The Senior Marketing & Creative Manager plays a central role in translating strategy into high-quality, on-brand execution, ensuring consistency, effectiveness, and continuous improvement across the prospective student journey. This position requires strong creative judgment, operational rigor, cross-functional collaboration, and a growing focus on performance insights to inform future optimization.

Job Description

Job Responsibilities

Creative Ownership & Brand Stewardship

• Own and manage creative development for Penn Engineering’s online and residential graduate and professional programs, including logos, digital assets, visual identity elements, and video content.
• Ensure all creative outputs align with Penn Engineering brand standards while supporting program-specific positioning and messaging.
• Serve as the primary point of accountability for creative quality, consistency, and timeliness across marketing channels.
   

Messaging & Campaign Execution

• Lead execution of online email marketing campaigns, including coordination of messaging, creative, and delivery in support of enrollment and engagement goals.
• Play a central role in translating high-level messaging frameworks into effective, audience-specific execution across email, web, and editorial channels.
• Support the development and execution of campaign-based marketing initiatives in collaboration with marketing leadership and admissions.

Editorial & Web Content Management

• Manage the execution of all editorial content and web copy, ensuring clarity, consistency, and alignment with enrollment objectives.
• Partner with internal stakeholders to refine content for prospective students across key stages of the funnel.
• Coordinate updates and improvements to program pages and related content in collaboration with web and marketing partners.

Marketing Operations & Request Management

• Own and manage the marketing request intake a