VP Global Visual Merchandising

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Team

The Global Consumer Brand Experience team is responsible for crafting immersive, multi-sensory environments that captivate consumers and drive brand loyalty. Through Retail Concept Design, Visual Merchandising, Windows & Showrooms and Store Experience, we elevate engagement across all channels and markets with a 360° approach.

Balancing creativity with commercial strategy, we ensure global consistency with local adaptability, shaping the physical identity and consumer experience across retail, wholesale, and pop-up environments. Together, we create compelling spaces that inspire consumers and reinforce Tommy Hilfiger as a leading lifestyle destination.

The Position

The Vice President, Global Visual Merchandising is a recognized expert within the company, responsible for defining and implementing innovative visual merchandising strategies that drive brand storytelling, product presentation, and consumer engagement. This role requires specialized depth and breadth of expertise, solving unique and complex business challenges with broad impact across global markets.

The VP leads functional teams and projects, overseeing premium, consistent, and impactful visual merchandising across all channels, while enabling tailored local adaptations for regional audiences. This position anticipates internal and external business challenges, recommends process and service improvements, and collaborates with executive leadership to influence global VM strategies.

This role operates with no supervision in a complex environment, driving cross-functional collaboration across merchandising, regional teams, and key stakeholders to ensure the seamless integration of creative direction and commercial objectives.

Key Responsibilities
Strategic Leadership & Creative Direction

• Develop and oversee the global collection presentation strategy, ensuring alignment across Full Price, Franchise, Wholesale, Travel Retail, and Outlet stores.
• Define and implement global FP and Outlet-specific VM guidelines, ensuring consistency while allowing for local adaptations.
• Lead the execution of seasonal styling directions, VM principles, and capacity planning, aligning with brand storytelling and commercial strategies.
• Provide thought leadership and recommendations on VM innovations, leveraging data, emerging technologies, and consumer insights.

Performance Optimization & Commercial Impact

• Define global KPIs and assess VM effectiveness, measuring impact on traffic, conversion, dwell time, and sell-through rates.
• Oversee financial strategy and budget planning, ensuring cost-efficient, ROI-driven VM execution across regions.
• Partner with global business units and planning teams, optimizing product visibility, storytelling, and space utilization to drive revenue growth.

Execution & Regional Adaptation

• Ensure the successful execution of global VM strategies, providing targeted support for regional teams.
• Develop and manage a global-to-local Model Store strategy, ensuring adaptability across DTC and wholesale channels.
• Monitor global VM execution, gathering insights and driving continuous improvement through seasonal reporting.

Training & Leadership Development

• Design and lead the VM Academy curriculum, ensuring skill development across regional and local teams.