Brand Management and Merchandising, Senior Manager

Company Overview

With $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 2,000 franchised tire and automotive service centers under the Big O Tires® and Midas®. TBC is headquartered in Palm Beach Gardens, Florida.

TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.

• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.      

Description

Reporting to the Senior Director Brand Management & Merchandising, this position is responsible for developing and executing strategic brand management initiatives to drive business growth and enhance customer satisfaction for the TBC enterprise. Coordinates product screen planning and product development across Franchise and Wholesale business units. Responsible for brand management including strategy development, optimization and administration of the appropriate product, pricing, promotional and distribution requirements needed to achieve market share growth. They will develop and implement market-based segmentation strategies for all product lines to ensure competitiveness, responsiveness, and coverage. This position involves collaborating with cross-functional teams and managing vendor relationships to optimize the overall brand performance. This position requires a strategic thinker with strong leadership skills and a deep understanding of market trends and consumer behavior.

Job Responsibilities

• Lead holistic brand building initiatives and gain alignment to 3–5-year strategy and innovation plan. In this role you will collaborate with sales, purchasing, finance, and channel teams to ensure that the brand’s message is consistent and resonates with target customers.
• Brand Ownership: Drive delivery of business objectives for brand including sales, OI, EVA, inventory and market share across brand and tier
• Annual Business Planning: Lead development of brand’s annual business plans (serve as single point of contact) and track monthly progress towards goals. Put in place and execute corrective action plans to resolve gaps to plan
• Initiative management: Lead development of brand building initiatives. Lead brief development and execution of commercial programs in partnership with in-house marketing and creative agencies
• Process Improvement: Identify and lead process improvements at the brand and tier level
• Customer communication: Partner with sales and marketing to effectively develop communication plans in line with brand and wholesale marketing strategy
• Product launches: Partner with SRM tea