VP, Multicultural Investment

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe. 

Job Description

This position requires a highly motivated person to assist in the day-to-day execution of a(n) account(s).  The Vice President, Multicultural will be responsible for activating digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.  

We are looking for someone to help evolve our approach within the Multicultural practice at WMT, drive sales growth, and diversify client spend with a focus on Hispanic & Black Owned Media. They will bravely see each team or client interaction as an opportunity to identity a challenge and bring forth a culture-first solution. They don’t get discouraged when the answer is “no” or “we aren’t ready yet” but continue to try to find the path to “yes” with our clients. 

They are a self-starter and not easily intimidated. We are REALLY friendly and collaborative at PubW – so don’t hold it back if you disagree or have an idea to deliver success for our clients. The ideal candidate will also be a “culture-first” resource to others in the resolution of complex problems/issues – and know how to unpack a client question to understand what they are really trying to solve for. 

Role Objectives: 

• Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors 

• Plays a leading role in all aspects of campaign management including vendor liaison and reporting 

• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research 

• Assist in presentation of data, insights and media to clients  

• Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video 

• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value 

• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations 

• Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client  

• Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations 

• Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast 

• Build relationships with vendors to analyze value and applicability of media vehicles for client media plan 

• Create dynamic presentations that effectively communicate to our clients 

• Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA 

• Prepare and deliver buying and or digital trafficking specs and guidelines 

• Conquer Magazine Positioning Reports  

• Continuously search for opportunities to be positive and to share the positive side to every situation  

• Deliver culture first plans built on culture-first data and insights that deliver on business results 

• Serve as culture-first expert/leader and help steward content development for client presentations and campaign plans 

• Manage DEI specific initiatives and campaigns 

• Maintain and Report on diverse owned and targeted media spend in detail as well as provide predictive spend goals 

• Demonstrate strong knowledge of all cross-channel media (General market and Culture-first partners), with a drive for curiosity and passion for the client’s business 

• Develop, Foster, and Maintain relationship with key diverse owned and targeted vendor 

• Partner with WMT Marketing team and various creative and experiential agencies to assure delivery of creative assets 

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field  

• 10+ years of digital media buying/planning experience 

• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person 

• Culture-first media experience with concentration in/across Hispanic, African American, LGBTQ+, Asian media and audiences 

• Must have excellent verbal/written communication skills, interpersonal skil