Product Marketing Specialist (M/F)

Company Description

What if companies had truly informed, engaged, and influential employees?

This is the challenge that Sociabble decided to take up in 2014, by launching an SAAS platform for Internal Communication, Employee Advocacy, and Employee Engagement.

9 years later, Sociabble is used in more than 180 countries, by companies such as Primark, Coca-Cola, Mars, Accor, EDF, Deloitte.

International since day 1, the company has offices in Paris, Lyon, Boston and Mumbai.

Sociabble was founded by two pioneers of the Internet, Jean-Louis Bénard and Laurent Gauthier, entrepreneurs and investors for more than 25 years, who in building the company, were inspired by the best of U.S.-based SAAS platforms, without being constrained by the caricatures or culture of Silicon Valley start-ups. Sociabble is identified by U.S. analysts as one of the best solutions on the market today.
 
Simplicity, kindness, respect, exemplarity, fairness, and trust are the values around which the company has developed. The teams consist of a mix of experienced and junior professionals, to facilitate day-to-day learning through mentoring.

It is in the Product Marketing team that a permanent position is vacant: 

Job Description

You will become part of the Product Marketing team based in Paris, and you’ll work closely with Victor, head of the team, who will ensure you have all the tools for success.

The Product Marketing Specialist plays a crucial role in driving both the company's growth and Sociabble's evolution. You will collaborate closely with multiple teams, including Marketing, Product, Customer Success, and Sales. As the primary marketing expert for Sociabble's product, you will take the lead in crafting the narrative, positioning, and sales strategy for specific product features within the Sociabble platform.
 

You will:

• Establish yourself as a go-to-market expert, internally and externally, for Sociabble, with a focus on specific product features (e.g., Sociabble Enterprise videos, newsletters, AI, etc.). Your role will entail driving revenue growth for the specific go-to-market segment you oversee.
• Participate in the development and expansion of the Sales Enablement strategy and materials. Influence the narrative and educate the sales and customer success teams on how to effectively present and sell your go-to-market feature. Attend client-facing meetings to demonstrate our product and gather feedback from potential and current customers.
• Formulate effective go-to-market strategies for new and existing features. Define marketing and sales channels, establish business targets, analyze the competitive landscape, shape the pricing strategy, outline market positioning and key differentiators.
• Collaborate with cross-functional teams to create comprehensive communication campaigns that clearly communicate the product's value and functionality. This involves developing social media and ad campaigns, landing pages, SEO positioning, and more. You'll work closely with the marketing team to bring these initiatives to life.
• Play a key role in boosting product and feature adoption. Collaborate with the Knowledge team to offer the right training to end-users and implement targeted pop-ups and notifications to increase awareness of new features.
• Co-organize events, including webinars, training sessions, workshops, beta tester launches, and tutorials, aimed at promoting Sociabble to both current and potential clients.
• Monitor the performance and business impact. Foster a sense of urgency within various teams, gather KPIs and track different touchpoints, monitor the sales deals, and conduct frequent updates with various stakeholders to make necessary strategy adjustments.

Qualifications

The ideal Candidate:

• You have a solid background in product marketing (over 2 years), showcasing your ability to position and promote products effectively.
• You possess a strong sales-oriented mindset, allowing you to collaborate seamlessly with sales teams, understand customer needs, and drive product adoption.