About Aptia

Founded to shape the future of pensions, health, and insurance solutions, Aptia is a leading professional services firm dedicated to simplifying complexity for businesses and individuals. We bring together cutting-edge technology and deep industry expertise to help organisations navigate an evolving landscape with clarity and confidence.​

With a presence in the US, UK, India, and Portugal, we support over six million people and more than 1,100 clients, delivering solutions that drive efficiency, enhance financial security, and provide peace of mind.​

Our strength lies in the combination of smart technology and expert teams, ensuring that managing pensions, health, and insurance is more effective. By focusing on innovation, accessibility, and client success, we help businesses take care of their people, so they can focus on what they do best.

And we are expanding. Aptia Group is not only fueled by our investors' backing but also by our commitment to foster the growth and success of our people. At Aptia, we're investing heavily in learning and development, paving unique career paths for our colleagues.

Specialist. Responsive. Thoughtful. Our values aren't just words; they are the backbone of our business. Our team embodies our values daily, to surpass client expectations, evolve constantly and nurture genuine relationships for the long-term. 

Job requirements

The Channel Sales Director-Partnerships is responsible for developing and expanding Aptia’s ecosystem of benefits and well-being technology partners—such as Kashable, Hinge Health, Sword Health, Carrot, Progyny, and others. This role focuses on identifying and prioritizing partners, building commercial frameworks, coordinating integration and workflow alignment, and activating joint go-to-market programs that drive measurable revenue, client value, and differentiated employee experiences.

This is a market development and relationship-building role requiring strong commercial instincts and the ability to translate Aptia’s technology and service capabilities into compelling partnership value.

What you’ll be doing

Market Development & Partner Targeting 

• Build a clear view of the point solution landscape by market demand, client relevance, differentiation, pricing models, and scalability. 

• Evaluate and prioritize partner targets based on commercial value, segment fit, broker influence, clinical effectiveness, and integration feasibility. 

• Lead outreach, relationship development, and partnership formation with emerging and established providers. 

Partnership Design, Structuring & Governance 

• Establish commercial partnership frameworks (referral, reseller, revenue share, packaged offering, marketplace listing). 

• Work with Product, Implementation, and Security teams to define data flow and integration requirements (eligibility, billing, engagement data, outcomes data). 

• Create Joint Business Plans (JBPs) outlining shared revenue targets, segmentation, go-to-market plays, enablement, and measurement. 

Solution & Experience Alignment 

• Develop fluency in the Aptia platform, data workflows, and service model to engage partners credibly and collaboratively. 

• Work with Product & CS to identify how partner capabilities can enhance the employee experience, employer ROI, and compliance controls. 

• Support product/roadmap discussions that improve interoperability and the value of the shared ecosystem. 

Field & Broker Activation 

• Align Aptia Regional Sales Directors with partner sales reps to drive co-selling, account targeting, and broker-led introductions. 

• Create field enablement content including positioning guides, differentiation stories, integration workflows, ROI calculators, and playbooks. 

• Coordinate webinars, broker fo