Manager of Digital Sportsbook and Customer Retention (Las Vegas)

Develop and implement the promotions strategy for Caesars’ Digital Sportsbook.

This role is responsible for leading customer retention strategies by leveraging analytics and best practices. The position requires project manager skills to execute promotions from ideation to launch, collaborate with adjacent teams, and assess the efficacy of promotional offers.

The following are key responsibilities of the Manager role:

• Plan and coordinate established customer retention strategies
• In partnership with regional teams, develop monthly promotional calendars and tentpole marketing plans on a local basis driven by corporate priorities, customer feedback, and analytics
• Work together with regional analytics teams to review business performance and develop actionable recommendations for promotions campaigns to optimize spend and yield
• Oversee a team of associates, setting direction on reinvestment and budget
• Implement A/B tests to refine processes and integrate learnings, working with CRM, Technology/Product, VIP, and other departments
• Support project management and state leadership teams in building new state launch roadmaps based on learnings from prior launches and feedback from customer support, field marketing, and other departments
• Coordinate with adjacent marketing functions to integrate approved strategies and recommendations into structured calendars and cadences
• Present key insights, learnings, and financials to leadership and the wider organization
• Create communication strategy outlines for promotional offers by region

Contribute to team development through:

• Making improvements to templates/processes and creating new tools in support of business needs
• Hiring, coaching, developing and mentoring Specialists and Coordinators to ensure best practices become incorporated within the team
• Working alongside others in Digital as well as regional teams to ensure collaboration and best practice sharing 

ESSENTIAL JOB FUNCTIONS:  

• Lead with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and company policies
• Identify compliance risks and take actions necessary to eliminate or minimize risks
• Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior
• Create a compliance culture within the organization and foster an environment where team members feel comfortable reporting potential violations or misconduct

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business, Statistics or Sport Management related field required; 
• Minimum four years of experience in marketing, consulting, finance, or analytics; sports betting and digital preferred
• Strong communication and organizational skills
• Creative, innovative problem-solving skills
• Ability to develop working relationships with peers and coordinate activities with operating departments
• Ability to analyze competitive information as well as internal financial information and develop plans with measurable results
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes

PHYSICAL, MENTAL AND ENVIRONMENTAL DEMANDS:  

Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.

The above statements are intended to describe the general nature and level of work being performed in this position.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. 

 

The Company reserves the right to make changes to the job description whenever necessary. 

As a part of the new hire process, finalist candidates will be required to complete a drug test and background check prior to an offer being extended, except where applicable law requires that such pre-employment screening occur post-offer.  The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.