Director Guest Marketing Strategy

The pay range is $125,600.00 - $226,100.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

DIRECTOR, GUEST MARKETING STRATEGY 

About us:  

As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.  

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel, and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It’s how we care, grow, and win together.   

 

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies, and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. 

 

Working within Guest Marketing, you will lead the development of guest-centric, culturally relevant marketing strategies and plans that drive demand for the business, improve equity perceptions with our guest and build the Target brand.  You will work cross functionally with marketing, merchandising and enterprise partners to bring strategic objectives that come to life across a marketing mix and guest experience touchpoints. Your commitment to partnership and collaboration will rally internal and external partners across functions to ensure alignment and progress towards common outcomes. 

 

As a Director, Guest Marketing Strategy, you will lead a team of Marketers, leveraging your strong leadership skills to lead the evolution of and manage a portfolio of multichannel communication and content plans, providing oversight to concepts, nurturing ideas, and ensuring we have synergies and efficiencies to deliver integrated plans, while always evolving for the future.  This role requires strong organizational skills, deep digital and social acumen, strategic activation skills, team and enterprise leadership.  Your ability to bring teams together to define future ways of working and multichannel playbook will ena