Senior Content Video Producer

ABOUT US:

Built around our mission, we started AG more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Taking a bunch of pills and capsules is hard on the stomach and hard to keep up with. To help each of us be at our best, we developed a better approach to providing your body with everything it needs for optimal performance. 75 vitamins, minerals, whole-food sourced superfoods, probiotics, and adaptogens in one convenient daily serving. That’s it.

Our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health. Occasionally we create new products, but we never make anything new just to sell you on more.

Our mission is to empower people to take ownership of their health.

THE ROLE:

We are looking for an experienced Senior Content Video Producer to join our team. This individual will play a key role in shaping, building and executing video across our digital and social platforms, collaborating with key cross functional partners to deliver short-form content for social media and long form videos for YouTube. We’re looking for someone who is fueled by curiosity and committed to storytelling with creativity, humanity, and an eye for detail.

Reporting to the Senior Director, Content, the successful candidate will have a strong video background, including editing, a passion for storytelling, and a track record of creating engaging video-driven content across platforms. They will also demonstrate creative leadership by staying ahead of health and wellness trends with fresh ideas to enhance our brand and mission.

WHAT YOU’LL DO:

• Develop clear, compelling stories to enhance our brand positioning successfully to increase video views, video retention and other engagement metrics
• Support the ideation and execution of video content across owned content channels, primarily on YouTube, website and social media
• Demonstrate creative vision, understanding the needs of the customer and the consumer, keeping ahead of health and wellness trends and sharing new ideas for owned storytelling opportunities
• Collaborate cross-functionally with business partners including those in Growth, Communications and Research & Nutrition, to develop content
• Ensure all content is on brand and within brand guidelines
• Actively manage the growth of our YouTube channel and cultivate stories and journeys that lead viewers back to site
• Deliver weekly reporting on YouTube channel traffic and trends, and provide insights to the marketing team
• Bring a strategic point of view and marketing mindset to our editorial strategy
• Travel to attend IRL events, as needed
• Support other projects as needed to drive business results

WHAT WE’RE LOOKING FOR:

• Minimum of 3-5+ years’ video content creation and editing experience in the digital content and CPG spaces
• Advanced proficiency in video editing software: Mastery of Adobe Premiere, Final Cut Pro or similar video editing tools
• Strong video production background and proven experience in video content creation that includes shooting, editing and production with a portfolio showcasing your work
• Passion for storytelling and crafting engaging narratives that connect with audiences and align with our mission
• Ability to stay updated on health and wellness trends and consistently bring new ideas to uplevel our storytelling process
• Strong cross functional collaboration skills with a demonstrated ability to work with cross functional teams to develop captivating content
• A dedication to creating content that is representative of our mission, vision and values.
• Proficient in analyzing platform traffic and trends, providing insights to the Brand team and bringing a strategic mindset to video strategy
• A full life outside of work with personal passions and hobbies

WHAT'S IN IT FOR YOU?

• A 100% remote working environment, which has been implemented from day one.
• An immensely strong company culture that is enforced through the hiring process ensures values alignment and a highly collaborative team.
• 90% premium coverage for top medical, dental and vision plans.
• Employer paid short-term disability and life insurance.
• A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer's health and wellness.
• Paid maternity and paternity leave to allow you to spend time with your new family.
• A monthly fitness class credit to support you on your health and fitness journey.
• Annual company-wide retreats and quarterly department-wide meet-ups (CO