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Assistant Media Planner

Warner Bros. Discovery
United Statesfull_timeVerifiedPosted 22 Feb 2024

About the role

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

The primary responsibility of an Assistant Media Planner is to contribute to the overall media plan development and stewardship while learning the fundamentals of the media planning process. An Assistant Media Planner provides assistance to other members of the strategic planning team in performing functions related to the planning process.

This is a highly supervised, entry level position on the US Nets, News and Sports Team. This position will contribute to the creation of tune-in focused media plans across FOOD Network, TNT, tbs, OWN, Adult Swim, and CNN. Specifically, this position works directly with the strategic planning team on media assignments across the following mediums: OOH, Print, TV, Radio, non-traditional activations, display and video digital media and social media.  Responsible for maintaining accurate records, communicating with the buying agency, resolving invoice discrepancies, inputting data and becoming conversant with media terms and systems.

Your Role Accountabilities…

  • Under close supervision of the Media Planner/Manager, assists in the preparation of media plans by developing flowcharts, requesting costs from buying agency and recommending tactics that fulfill the marketing objectives set forth by various WBD divisions to encourage tune-in.
  • Learns use of syndicated, internal and industry research and uses these tools to develop rationale to support recommendations.
  • Develops working knowledge of various media and how they fulfill communication objectives and how they work in a media mix, balancing the need for quality with an eye to efficiency, learning media math and cost outs.
  • Maintains positive relationships with internal and external media providers in order to stay current on new media and creative uses of traditional media.
  • Assists the Media Planner/Manager in communicating strategy, stewarding buys and serving as liaison between WBD and the buying agency across all media.  Puts together buy specs, reviews buy authorizations, and maintains flowcharts with final buy budgets.
  • Accompanied by the Media Planner/Manager attends relevant marketing meetings to increase knowledge of client brand and position.
  • Learns to present new and creative media opportunities to aid WBD divisions in breaking through the clutter of the competitive landscape.
  • Learns to present media overviews, competitive spending summaries and media points-of-views.

Qualifications & Experience…

  • Internship in agency or in-house media planning and/or buying.  At least 1 year agency experience preferred.
  • 4-year college degree preferably in Advertising, Marketing, or a related field.
  • Demonstrates both good verbal and written skills.
  • Proficient mathematical skills, aptitude for mathematical concepts
  • Fluent user of Microsoft Office, especially Excel and PowerPoint
  • Excellent time management and multi-tasking skills
  • Excellent accuracy and attention to detail
  • Team oriented with the ability to work independently

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, menta

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Company

Warner Bros. Discovery

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