We anticipate the application window for this opening will close on - 19 May 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

At Medtronic, you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all.

If you're looking to make a real difference in patients' lives, there's no better place than the world of cardiac rhythm management.  Our technologies have a massive impact—quietly and continuously monitoring the heart to catch silent arrhythmias and uncover hidden causes of stroke. It's more than a job—it's a chance to transform the lives of cardiac patients, help prevent secondary strokes and be part of breakthrough technologies in caring for the heart.

We are hiring a Principal Patient Marketing Specialist to join our growing team as we expand our technologies. We look for an experienced, passionate marketer who is passionate about building in-depth patient understanding through therapy development or consumer experience for brands or technologies.

 A DAY IN THE LIFE: 

This individual will be responsible for leading patient-centric marketing strategies that expand awareness and adoption of technologies through various channels in the US market in collaboration with cross-functional teams and external partners. Responsibilities will include: 

• Identify opportunities to drive market development and therapy acceptance, leveraging cross-functional teams to achieve team goals
• Utilize data-driven insights to assess markets, inform strategic decisions, identify opportunities, optimize marketing efforts, and measure the effectiveness of digital marketing campaigns
• Lead the creation and execution of patient campaigns, including SEO/SEM, email marketing, social media, and direct to patient education in partnership with creative teams and agencies
• Lead the design and execution of patient journey mapping, testimonials, and advocacy-building efforts to shape end-to-end patient experience
• Manage approval process for patient assets in partnership with legal, compliance, reimbursement, and other cross-functional partners
• Craft compelling patient stories and build ambassador programs that elevate authentic voices and inspire others to take action—turning lived experience into powerful advocacy
• Conduct and steer patient engagement activities such as focus groups, patient conferences, camps, and therapy awareness activities and build strong partnerships with patient societies
• Own and manage patient claims matrix using a strong understanding of key messages and clinical data to drive consistency and clarity in messaging.
• Identify gaps in awareness, access, and activation, and design scalable solutions that remove barriers and accelerate diagnosis and treatment.

Basic Qualifications: Must Have:  

• Bachelor's Degree
• 5+ years of successful experience in the pharmaceutical, medical device, or other healthcare-centric industry
• Demonstrated success in patient advocacy, digital strategy, and execution
• Ability to manage multiple stakeholders, programs and changing priorities
• Bring structure and recommendations where none exists
• Ability to travel up to 10% of the time

Nice to Have: 

• Masters or another Advanced Degree 
• Entrepreneurial spirit balanced with collaborative style and professional maturity

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation
 

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values