Director, Global Digital Marketing

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

The Director of Digital Marketing Strategy will lead the design and delivery of an integrated digital ecosystem that connects the game, brand, and player experience across all touch points: in-game, out-of-game, and everywhere players discover, engage, and return.

In a live service, F2P environment, the digital journey is the product as much as the gameplay itself. This role is responsible for defining and orchestrating the digital infrastructure, channels, systems, and player-facing experiences that drive retention, engagement, community depth, and long-term brand connection.

This role is equal parts strategic architect, systems thinker, and cross-functional integrator. You will work across marketing, product, live ops, data, platform, and creative to build experiences that scale with the IP from Alpha through launch and into live service.

This role exists to operationalize the long-term vision of our live service ecosystem.

What You Will Do

Digital Ecosystem Strategy

• Own the strategic roadmap for digital channels (website, app, player portal, landing pages, etc.) across lifecycle from awareness to retention.
• Ensure seamless integration between game, digital touchpoints, and live service updates.
• Define how digital platforms support seasonal content drops, community campaigns, live ops, and monetization beats. 

Experience Design & Channel Planning:

• Orchestrate the connected player journey across web, community, email/CRM, social, and in-game overlays.
• Partner with UX, platform, and tech teams to align CMS, CDP, CRM, and identity systems around player behaviors and lifecycle moments. 
• Define how players transition between gameplay, community, content, and support and how the brand shows up in each.

Live Service Integration

• Partner with Live Ops, Product, and Publishing teams to translate in-game events and features into high-impact digital experiences.
• Develop frameworks for content surfacing, event visibility, and ongoing player engagement through digital tools.

GTM Phase Alignment & Integration

• Build and own the integrated roadmap from Private Alpha to Beta to Launch.
• Define phase-specific objectives, success metrics, and operating models.
• Ensure each milestone unlocks the next through validated learning 
• Define testable “Experience Slices” at each phase that bring together gameplay systems, community loops, progression arcs, and comms beats. 
• Collaborate with cross-functional teams to align feature readiness with campaignable, player-first experiences.
• Facilitate alignment rituals (roadmap reviews, experience syncs, etc.) to ensure everyone’s building toward the same outcome. 

Technology & Platforms

• Evaluate, collaborate and implement digital tools/platforms to power CMS, A/B testing, player segmentation, and campaign personalization. 
• Collaborate with engineering and UX teams to ensure digital surfaces are optimized for scale and usability.

Cross-Functional Collaboration

• Partner wit