Sr. Agency Marketing Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team  

At Roku, we embody the mentality of a sports team, becoming our strongest when we work together (cross functionally) to reach an end goal. The Client Marketing and Strategy team acts as the quarterback to sales, helping to build long term strategies and solutions that ultimately aid in revenue growth and deepen partnerships with priority accounts. In partnership with sales, we ensure our clients are constantly evolving to build successful CTV strategies, test and adopt new products, and build the future of TV together.  

 

About the role  

Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television – including TV advertising – around the world, continued success relies on building a marketing and ad strategy that grows Roku’s advertising business.  

As Sr. Agency Marketing Manager, you will be the strategic engine behind how Roku shows up across major agency holding companies. You’ll partner closely with the Global Agency Partnerships team leads to deliver scaled, high-impact programs that turn insight into influence, and influence into revenue. This role is ideal for a strategic marketer with experience in B2B marketing, media/advertising, or agency environments—someone who loves translating data into storylines, building franchise-worthy programs, and making noise where it matters most. 

For New York Only - The estimated annual salary for this position is between $114,000 and $172,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you'll be doing  

• Serve as the central marketing partner for the Global Agency Partnerships team
• Design scalable marketing programs to deepen and expand client relationships, as well as increase annual media commitments
• Own and implement annual planning and manage the marketing budgets associated with each project/Holding Company
• Track changes and announcements across the industry to understand the key Holding Companies, Operating Companies, and client brands within their portfolio
• Partner closely with cross functional teams to execute programs and ensure they meet KPIs
• Generate relationships, and collaborate with, marketing and comms within the Holding Companies to identify partnership opportunities at tentpoles, as well as thought leadership through custom insights & research
• Work closely with the VP, Global Agency Partnerships to identify key business growth drivers and then translate the macro company goals into agency-facing activations that drive relevance, differentiation, and visibility
• Develop a SMART roadmap for events, paid media, sponsorships and entertainment
• Quarterback creation of custom sales collateral and assets aligned to Holdco strategies for top to tops, QBRs and other high level strategic meetings
• Create critical Internal feedback loops: Communicate priorities with Client Strategy, Vertical Marketing, Product Marketing, and measurement teams, to ensure the GAP team’s needs are in consideration for future roadmaps and narratives

 

We're excited if you have  

• 7+ years of experience in marketing, media, or agency strategy, ideally in B2B, advertising, or CTV/streaming
• Strategic, organized thinker who can scale ideas and tell compelling stories backed by data
• Strong project management skills with the ability to juggle multiple timelines and stakeholders
• Executive presence and comfort working across Sales, Product, Data, Comms, and Events
• Exceptional communication and storytelling skills—especially in making the complex fee