Senior Brand Activation Manager - Peripheral Interventions

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

Boston Scientific is seeking a Senior Brand Activation Manager to join their Peripheral Interventions (PI) team. The ideal candidate is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate physicians and other healthcare professionals (HCPs). He/she/they will work closely with Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure the content aligns to channel best practices and to drive consistent implementation of optimization recommendations. This is a role for a results-focused individual contributor who can think strategically but also drive superb execution. 

 

Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, website, email, programmatic advertising, organic/paid social, marketing automation, and other levers and capabilities within an omnichannel marketing program. 

 

This opportunity is a hybrid work opportunity at our Maple Grove, MN office location. 

  

Your responsibilities will include: 

• Partner in the development of content and communications plans that support the PI Vascular franchise, including the use of appropriate channels, messages, and tactics to physician audiences.  

• Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals.  

• Lead development of message maps, define brand strategies and create compelling content and assets. Partners with and manages vendors and agencies to ensure that initiatives meet objectives.  Provides guidance and feedback on areas of continuous improvement. 

• Partner with analytics resources to test content types, creative approaches, and demonstrate performance.  Translate into new opportunities across communication channels via performance insights.  

• Build and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, and other relevant teams. 

• Ensure content is consistent with Boston Scientific established guidelines, processes, and tools. Provide recommendations where appropriate. 

• Communicate proactively to all stakeholders, managing expectations, timelines and logistics. 

• Acquire and maintain knowledge of communications and industry trends and best-in-class practices as related to responsibilities. Share learnings with internal team where appropriate. 

• Serve as a thought leader by sharing knowledge and best practices with team and cross-functional stakeholders. 

 

Required Qualifications:  

• Bachelor's degree in marketing, business, communications, English, journalism, or another relevant field 

• 5+ years of content strategy and/or marketing campaign experience 

• Experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation 

• Understanding of brand management and principles 

• Experience working with/managing agency and external vendor partners 

• Proven ability to manage multipl