Director, Product Marketing

Today, CommerceHub is the #1 ecommerce network used by the world’s leading retailers and brands to extend their retail and ecommerce businesses. 

Consumer expectations have shifted. In the Now Economy, they expect that our customers have what they want, in stock, ready for delivery, and with an experience that delights them at every step of the buying journey. 

We believe we have a unique opportunity to help retailers, brands and suppliers connect to customers and meet the challenges of the Now Economy. Think that sounds interesting? It is!  

Our remote-first team is growing, and we’re looking to add great people like you, who are ready to use their expertise to transform the world of ecommerce. 

  

Overview

CommerceHub is seeking a Director, Product Marketing to lead and develop product positioning and go-to-market plans for our commerce, delivery, marketing and retail marketplace/channels portfolio. The Product Marketing Director will be a retail commerce product evangelist and own the go-to-market (GTM) plan for product launches and market communications throughout product and sales lifecycles. They will have the ability to grasp and translate technical capabilities into business benefits and develop product positioning, messaging and content that resonates with customers along each stage of the buying process. In addition to building strong relationships with product management, engineering, delivery, and sales, they will bring an outside-in perspective to understand customer needs. They will run a team of product and content marketers across our end-to-end solutions portfolio.

• Lead and develop product positioning and messaging that resonates with targeted buyers by understanding customer needs, product roadmap, market trends, and competitive landscape.
• Create, manage, and execute the product marketing strategy and integrated marketing campaigns for new and existing products to optimize reach, customer acquisition and retention.
• Lead creation of thought-leading product marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material.
• Develop competitive intelligence frameworks and research, manage, and provide key insights that will guide product requirements/positioning and strategic marketing initiatives.
• Create effective content and sales materials (eBooks, collateral, pitches, videos, demos, etc) and collaborate closely with cross-functional stakeholders like product management, sales, partner marketing and customer success to achieve goals.
• Partner with the demand generation team to execute winning marketing campaigns and initiatives.
• Serve as a subject matter expert on the category internally and externally, creating and delivering presentations with confidence.
• Monitor market and competitive trends, feed insights back into CommerceHub teams and adjust strategies and execution as needed.

  

Qualifications 

Minimum Qualifications  

• 8-10+ years of product marketing experience preferably in retail, commerce, supply chain, logistics or 3PL.
• 5+ years of product marketing experience is required in software or SaaS platform environment

Preferred Qualifications 

• Bachelor's degree, or equivalent relevant marketing experience required. MBA is a plus.
• Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution.
• Experience in these additional marketing areas is a plus: demand generation, communications, branding, and product management.
• Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams.
• Available to work in a distributed, global time zone environment.
• Ability to prioritize and meet aggressive deadlines.

  

What it’s like to work at CommerceHub 

We have big plans for growth and transformation and we’re doing it with a remote-first team across the world.  

Remote first gives us more flexibility to help each other do our best work. It means that work-life balance is more than a cliché. We’ve built balance into our culture and it’s at the core of everything we do—how we collaborate and make change happen.  

Connected by our drive to transform ecommerce, our culture is driven by our employees. We trust each other, work hard and respect both personal and professional boundaries, knowing that we’re at our best when we’re intentional about how and where we work. We believe autonomy leads to great work and an even bigger impact.