Associate Marketing Director - Immunology Account Executives
AbbVieAbout the role
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The Associate Director, Immunology Account Executive (IAE) Marketing, is responsible for leading, developing, and executing IAE marketing plans and programs needed to support the IAE in-field team in implementing processes and protocols within Health Systems and large Group Practices that support the use of Immunology Brands and Patient Support Solutions. Work in a team-based environment to lead the development and execution of marketing strategies and implementation of tactics to maximize brand sales, market share, and profitability. Internally, fosters positive working relationships with the sales force, market access, market research, sales training, regulatory, HEOR, marketing analytics, and other cross franchise marketing teams. Externally, works with various agencies and consultants, and key health system influencers, to successfully drive the business.
Key Responsibilities May Include:
- Development and execution of strategic approach with high-impact marketing tactics that are innovative and executable to support Health System and Group Practice decision makers.
- Requires the ability to provide in-depth insights based on product / market assessments, understand the changing healthcare landscape, and assimilate key stakeholder feedback to make strategic & tactical recommendations for optimal brand performance within key accounts.
- Collaboration and partnership with internal cross functional stakeholders and external partners to ensure integration and consistency of business strategy alignment.
- Close partnership and alignment required with the Dermatology IBT to support brand priorities and indication launches.
- Work with Market Access and Trade to understand the changin
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