5660-Marketing-LMG-Referral Development Manager

The Referral Development Manager drives the growth of ADCS (Advanced Dermatology and Cosmetic Surgery) by supporting the acquisition of new patients. Key activities include:

• Establishing and growing relationships with local healthcare referral sources (MSO’s, ACO’s, PCP’s, other medical providers, and large employer groups)


• Analyzing local market dynamics and creating account development plans
• Promoting ADCS clinicians, their credentials,and clinical capabilities


Essential Job Duties and Accountabilities


• Prospect new referral development opportunities to drive referral growth.
• Grow established referral accounts
• Optimize account operations and address challenges that arise
• Monitor client satisfactionfrom patients and referral sources
• Identify appropriate Employer Sponsored Skin Cancer Screening opportunities to drive new patient acquisition and improve brand recognition


• Track and report on local competitive activity to elevate threats and opportunities.
• Actively participate in weekly/monthly conference calls and other meetings as appropriate
• Maintain knowledge of and compliance with HIPAA standards, and adherence to healthcare compliance policies
• Utilize excellent interpersonal skills and experience in building long term relationships
• Utilize excellent presentation skills as well as proficient organizational and time management skills


REPORTING RESPONSIBILITIES:

• Responsible for completing the following reports: Expense reports, and other reports required by management
• Responsible for maintaining activity reports within SharePoint
• Work within the assigned expense budget by exercising sound judgment regarding general operating, travel, and entertainment expenditures


KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to identify and develop referral development plans by trade area
• Ability to open and nurture new referral relationships
• Excellent organizational skills


• Excellent verbal and written communication skills
• Excellent project management skills
• Skilled in using Microsoft Office: Outlook, Word, Excel, PowerPoint, SharePoint, Google Docs
• Ability to maintain confidentiality and follow HIPAA regulations with patient information
• Ability to practice professional ethics and use discretion concerning company directivesand proprietary information and/or trade secrets of the organization


• Ability to recognize a problem and effectively problem solve
• Ability to manage time efficiently, prioritize, multi-task, and adapt to change
• Ability to maintain high-level accuracy in all documentation and in the performance of all job duties
• Knowledge of medical terminology and ability to use appropriately
• Knowledge of company policies and applicable government regulations and standards, and the ability to actively apply that knowledge in the performance of all job duties


PROFESSIONALISM

• Project a professional manner and image, including proper workplace attire and grooming standards; exhibit professional conduct at all times
• Adhere to ethical principles and company core values.


• Treat all business contacts, customers, and co-workers with respect, compassion, and empathy, recognizing and respecting cultural diversity.
• Demonstrate initiative and responsibility for actions.
• Work as an effective team leader and team member.
• Maintain a strong record for attendance and punctuality.
• Enhance skills through continuing education.


EDUCATION

• College degree in Business Administration, Marketing, Communications, or a related field


EXPERIENCE


• Minimum of 3 years of marketing and/or referral development experience
• Minimum of 3 years proven healthcare/business-to-business sales experience
• Previous experience in a dermatology setting preferred


LANGUAGE/COMMUNICATION REQUIREMENTS


• Ability to listen, speak, and interact effectively with professional contacts, co-workers, and customers, adapting communication for optimal understanding
• Ability to speak effectively before groups of people; ability to effectively create and give presentations
• Ability to create, read, and interpret work-related documents
• Ability to respond to correspondence as appropriate
• Ability to practice professional telephone etiquette and techniques on all calls


Work Environment

Work is regularly performed in a combination of office and client office environments. Local travel with personal vehicle and overnight travel is required. Overnight travel up to 50%. Extended periods