Vans: Manager, Wholesale Marketing

As part of the Wholesale Marketing team, this role is responsible for developing and executing account-specific marketing programs across independent accounts, with a strong focus on the Action Sports channel. You will collaborate cross-functionally to align product priorities with marketing support across key go-to-market (GTM) touchpoints. Your passion for collaboration and a consumer-first mindset will play a key role in bringing our brand stories to life in the marketplace in a way that resonates authentically with local communities.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community.  For them, creativity is about the journey, not just the output.  Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”.  We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself.  We are driven by a spirit of INGENUITY.  And we are passionate about local COMMUNITIES.  And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

·         By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

·         Utilize Wholesale Marketing as a strategic extension of brand initiatives to support consumer acquisition, deepen engagement, and drive sell-through across key accounts.

·         You will help translate regional brand strategies into account-specific marketing plans that resonate with target consumers and contribute to business growth across all channels, including Canada.

·         Collaborate cross-functionally with Merchandising, Sales, and Brand Management teams throughout seasonal Go-To-Market (GTM) milestones.

·         Assist in managing account-specific budgets to support the planning, execution, and analysis of marketing strategies.

How you will do it:

·         Build and maintain strong relationships with Wholesale accounts and internal teams across functions.

·         Execute marketing plans with a consumer-first mindset, staying informed on cultural trends, market dynamics, and account-specific consumer profiles, while respecting budget parameters.

·         Bring creative thinking and proactive problem-solving to a fast-paced and evolving marketplace.

What success looks like:

·         Wholesale marketing initiatives are effectively leveraged to support regional brand strategy, resulting in increased consumer acquisition and improved sell-through across key accounts.

·         Marketing plans are executed with precision, staying within budget while remaining culturally relevant and consumer-first.

·         Trusted relationships are established with Wholesale accounts, leading to increased visibility and impact of Vans marketing initiatives in the marketplace.

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every da