Director, Collectibles Buyer Activation

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About eBay

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.  Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.  Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Role

eBay is the #1 Collectibles marketplace in the world, selling billions of dollars of collectibles each year to millions of collectors. Our mission is to be the most loved destination for collectors of trading cards, memorabilia, toys, comics, and coins by innovating tirelessly to optimize experiences for our collectors.

Our US Collectibles team is looking to hire a Director of Buyer Activation who will be responsible for accelerating growth of our users and transactions.  This role reports directly to the GM of US Collectibles and sits on the US Collectibles leadership team. They are responsible for growing our collectibles buyer base and transactions by increasing community, loyalty and traffic among prospective customers. This position is responsible for leading a team of direct reports, partnering with other functions, and managing external agencies.

Our preferred locations are Portland OR, Salt Lake City UT, Austin TX, in addition to remote locations. Occasional travel is required to eBay offices, industry events, major customers, and other locations as needed.

Responsibilities

• Use deep analytics to report performance drivers and develop actionable insights (e.g. customer segmentation, buyer CSAT/loyalty drivers, initiative performance)

• Define our buyer-facing strategy, annual buyer growth goals and the key execution initiatives (aka Big Rocks) that will drive those outcomes

• Collaborate with internal marketing partners and external agencies to grow brand equity, user acquisition and buyer retention (e.g. strategy, creatives, messaging, channels)

• Directly lead the online merchandizing team, which includes onsite campaigns, coupons, and other seasonal activations

• Partner with internal product teams and external providers to develop and launch successful features and services for our collectors

• Work with our events team to build eBay’s community presence by expanding enthusiast outreach at key industry events and shows

• Lead analysis of market performance, industry trends, and the competitive landscape to assess growth opportunities and site enhancements

• Drive key buyer funnel KPIs and measurable business outcomes (e.g. traffic, bought items, new buyers, buyer satisfaction)

Skills

• Executive communication skills (verbal and written), including the ability to simplify complex concepts and influence leaders with well-structured rationales and narratives

• A willingness to 'be the customer' and engage directly with users to understand their needs

• Data-driven approach to decision-making and execution, including the ability to work directly with financial analysts to structure analysis and explain data

• Experience collaborating across a complex matrix organization and the different functions needed to successfully develop and launch projects

• Highly organized, detailed problem solver who enjoys being efficient and using data to crack tough problems

• Strong personal ambition and desire to grow professionally, including a willingness to learn, adapt, and provid