Director, Programmatic Sales

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. 

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities.

We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Programmatic & Partnerships Sales team is responsible for leveraging programmatic advertising technology to deliver personalized and addressable advertising at scale across NBCUniversal’s broad portfolio of owned and operated properties and platforms. As consumer adoption of streaming and Connected TV continues to accelerate, NBCUniversal is uniquely positioned to help advertisers reach audiences alongside premium, professionally produced content through advanced programmatic solutions.

The Programmatic division of Ad Sales builds on NBCUniversal’s market‑leading content, scale, and rich customer data to deliver meaningful outcomes for marketers and brands locally, nationally, and globally.

The Role

You will join a highly visible, fast‑growing Programmatic Partnerships Sales team that plays a meaningful role in NBCUniversal’s continued growth. In this role, you’ll own and grow programmatic partnerships across agencies, DSPs, and marketers, with a strong focus on OTT and Connected TV.

As an Account Director, Programmatic Partnerships Sales, you will act as a trusted advisor to clients, helping them navigate the evolving programmatic landscape while driving revenue through premium inventory, innovative buying models, and data‑driven solutions. You’ll work closely with internal partners across strategy, campaign management, product, and operations to ensure deals are structured effectively, campaigns perform as expected, and clients see measurable value.

This role is ideal for a sales professional who enjoys building relationships, influencing adoption of advanced solutions, and operating in a high‑growth environment where your ideas, expertise, and performance directly impact the business.

Responsibilities

• Deliver against significant programmatic revenue goals across upfront and scatter digital budgets
• Create, execute, and manage OTT and Connected TV programmatic campaigns
• Serve as a subject matter expert on programmatic trends, best practices, ad technologies, and NBCUniversal capabilities
• Act as a primary resource for internal sales teams and cross‑functional partners across business units
• Prospect and drive new demand through Private Marketplace and Programmatic Guaranteed activation methods
• Lead programmatic selling efforts across DSPs, agency investment teams, and brand marketers
• Cultivate and grow existing programmatic and partner relationships to maximize revenue opportunities
• Collaborate with strategy, campaign management, product, and operations teams to manage deal health, troubleshoot issues, and optimize performance
• Ensure accurate and timely delivery of programmatic campaigns, proactively addressing delivery or performance risks
• Educate clients and internal stakeholders on programmatic platforms, products, and campaign best practices

Qualifications

Basic Qualifications

• 8+ years of experience in digital advertising, including at least 4+ years of direct experience within the programmatic media ecosystem (e.g., exchanges, ad networks, DSPs, SSPs, DMPs, Retail Media Networks, CTV platforms)
• In‑depth experience in programmatic video and OTT/Connected TV sales, including monetization and measurement
• Strong understanding of the online advertising ecosystem, including audience targeting, automation,