Senior Product Manager, Ads ML

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$161,000.00 - $209,000.00

What’s the role?

We are looking for a Senior Product Manager to lead one of the machine learning product teams for Etsy Ads, our onsite ad platform! There are millions of unique products advertised on Etsy. You will be responsible for developing and crafting a strategy to connect buyers with the right product ad at the right time, helping sellers accelerate their growth. Do you find happiness in applying innovative machine learning solutions to important customer problems driving business impact? If so, this could be the perfect match.

This is a full-time position reporting to the Group Product Manager, Ads ML and the base salary range will be 161,000 - 209,000 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub or in the San Francisco Bay Area may be the first to be considered. For candidates within a commutable distance, Etsy requires in-office attendance once or twice per week depending on the proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

Etsy Ads is used by millions of our smallest and largest sellers to grow their businesses, and is one of Etsy’s major revenue streams. The Ads ML initiative works on ad relevance, marketplace solutions, and measurement to better meet the needs of our customers.

Within the broader Ads ML initiative, the Ads Recs Quality team, focuses on developing and refining machine learning algorithms that align sellers' advertised products with buyers' shopping intent. By optimizing the journey from discovery to action, the team enhances the likelihood of conversions, making ads a positive contribution to the overall buyer experience.

What does the day-to-day look like?

Lead all aspects of product management for one of Etsy’s most impactful teams:

• Product Strategy: Set the vision and strategy for your squad integrating insights from internal user research and analysis as well as external competitive research and applied ML conferences/tech blogs to see how ML can meet our customer and business goals.

• Product Execution: Work with engineering to execute on that strategy to build ML products through experimentation and continuous iteration. Prioritize product roadmap to define clear objectives and key results to help the team progress towards goals.

• Product Collaboration: Work effectively and efficiently with stakeholders to identify dependencies, and risks, facilitate knowledge sharing, and help them understand the power of ML algorithms to address customer needs.

• Product Leadership: Showcase thought leadership by influencing Ads ML strategy to help evolve our product so Etsy Ads continues to be an excellent investment for sellers.

• Work on exciting and challenging problems such as:

• How might we personalize ads while protecting user privacy?

• How might we optimize and show the right ad recommendations dynamically across buyers' shopping journey to match their shopping intent? 

• How might we create new ML driven ad experiences (for example complementary item ad recommendations) that solve unmet buyer needs?Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thriv