Regional Field Marketing Executive
OLIVER AgencyAbout the role
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Regional Field Marketing Executive
Location: New York, United States
Hybrid Schedule
About the role:
The Regional Field Marketing Executive is a junior-to-mid level marketing role responsible for localizing global content and campaigns, coordinating regional events, supporting in-region sales activity, activating local partnerships and sponsorships, and producing internal communications for your regional leadership team.
You'll work closely with the Global Marketing Team taking global assets, strategies, and campaigns and making them relevant, accurate, and impactful for your market. You'll also work directly with your Regional CEO and local senior leadership team, providing marketing coordination and communications support in-region.
This is a doing role with genuine regional scope. You'll manage your own workload, coordinate with global and local stakeholders, and develop a broad set of marketing skills across content, events, sales support, and communications.
What you will be doing:
- Adapt global marketing content — campaign materials, case studies, thought leadership, PR announcements, and award entries — for local relevance, audience fit, and cultural accuracy.
- Work with the Content & Campaigns Lead to understand the global content calendar and identify localization priorities for your region.
- Gather local market input — regional case studies, local client examples, market-specific data — and feed it back into the global content programme to ensure OLIVER's output reflects the breadth of its regional presence.
- Maintain a regional content library: localised assets, market-specific credentials, regional case studies, and adapted campaign materials — keeping everything current and easy to access for local sales and leadership teams.
- Where relevant, support translation and adaptation of materials into local languages — working with translation partners or applying bilingual skills directly.
- Coordinate the planning and delivery of OLIVER's regional events programme — proprietary owned events and paid sponsorship activations — managing logistics, supplier communication, attendee coordination, and on-the-day support.
- Work with the Content & Campaigns Lead to ensure regional events are connected to the global events strategy and broader content calendar.
- Support pre-event marketing — local promotion, invitation management, registration coordination — and post-event follow-up including attendee communications and content capture.
- Maintain a regional events calendar and keep the Global Marketing Team and Regional CEO updated on timelines, actions, and outcomes.
- Track event spend against budget and maintain accurate cost records, raising purchase orders as directed.
- Support local prospect nurture by coordinating with the Demand Generation Lead to adapt or develop region-specific nurture content and outreach sequences.
- Manage and maintain local prospect and contact lists — keeping data current, accurate, and aligned with the CRM managed by the Demand Generation Lead.
- Maintain a current, well-organized regional credentials library — ensuring the local sales and business development team has access to the right case studies, capabilities materials, and supporting assets for every conversation.
- Provide responsive supp
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