Data Analyst, Engagement & Pipeline – Campaign

Position Title: Data Analyst, Engagement & Pipeline – Campaign.
Department: Advancement Operations and Strategy.
Classification: Exempt.                             
FTE: 1.0.
Work Schedule: The standard 40-hour work schedule is Monday - Friday, 8:00 am - 5:00 pm; flexible work arrangements can be proposed and are subject to approval by HR and relevant supervisors; occasional evening or weekend work as need required
Work Location: Hybrid. Remote 1 – 2 days a week. Will work on campus fully for the first three months. 
Salary Range: $50,000 - $58,000.
 

Essential Job Duties:

• Data Coding, Management, & Integrity.
  • Serve as subject matter expert for engagement data in the system of record with primary focus on time, talent, and communication, as defined in CASE metrics & internal data definitions.
  • Document & enforce standard business procedures for coding engagement data into system of record; monitor & train division staff on data coding to ensure accurate tracking of engagement.
  • Work with communications & records teams to improve contactable alumni count through re-subscription campaigns, spam verifications, and accurate, transparent, & compliant communications preferences coding.
  • Oversee special data hygiene initiatives related to engagement, including employment updates & email/address research; serve as point person for outside vendors.
  • Monitor & work with AOS senior staff to integrate new sources for engagement data into system of record with focus on establishing mutually beneficial relationships with campus partners & the Alumni & Parent Engagement Office.
  • In collaboration with senior AOS staff, execute & monitor engagement data imports, exports, and integrations, resolving discrepancies to ensure accuracy; serve as data hygiene oversight lead for Gravyty, Cerkl, Mythos products, & others that contribute to Communication scoring.
• Data Analytics & Reporting.
  • Convert engagement data into actionable business knowledge in support of campaign strategies and goals. Examples include: standard and custom reports, dashboards (Looker Data Studio), and lists.
  • Serve as oversight lead for surveying of constituent base, working with outside vendors & campus partners as needed (including MarComm and IE&A).
  • Work with new Volunteer Manager & AOS Director to develop & code high-value volunteer portfolio into system of record.
  • Serve as reporting lead for yearly submission of data to CASE Insights on Alumni.
  • Collaborate with campaign committee to support division-level reporting on engagement for the upcoming comprehensive campaign.
  • Support engagement-related segmentation efforts, including executing yearly coding of Alumni Age Segments, Alumni Typing segments, & Time/Talent/Treasure/Engagement Continuity coding into the system of record.
  • Serve as back-up support to Senior Associate Director for custom list building requests.
• CRM & Technology Optimization.
  • Train division staff on data tools, CRM functionality, and best practices related to engagement.
  • Identify enhancements to CRM to meet evolving needs.
  • Assist Slate Captains through specific duties related to CRM conversion to Slate for Advancement:
  • Test & validate engagement data in Slate, including engagement-related reporting & communications preferences (dashboards, lists, relevant Deliver module functions).
  • Test new automations around engagement data in Slate.
  • Work with outside vendors to develop & train into on-going management of new constituent-facing portals (alumni portal, volunteer portal, crowdfunding/Giving Pages).
• Data Governance
  • Serve as AOS liaison to Alumni & Family Engagement office & Data Governance Committee, for engagement-related data consulting around policy & procedure development.
  • Complete and meet deadlines for required training and performance management cycle.
  • Perform other duties as assigned.

Supervision Received and Exercised:

• Reports to the Dir