Digital Media Specialist

Digital Media Specialist

Remote

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As a Digital Media Specialist, you will assist in developing disruptive retail media campaigns that efficiently drive sales for our DEWALT, BLACK+DECKER, CRAFTSMAN, IRWIN, PORTER-CABLE, and BOSTITCH brands through retail media campaigns, search, digital marketing, marketing events, and other strategic initiatives. You'll get to:

• Collaborate with the Sr. Digital Media Manager to plan, buy, execute, and report on digital media campaigns for our Tools & Outdoor brands, including analyzing results and recommending changes to optimize investment
• Maintain and manage proper brand experience across multiple merchandising platforms and initiatives
• Assist in executing content initiatives leveraging the platform to deliver optimal end user experience and assist with SEO initiatives to deliver maximum organic search results
• Partner with sales, channel marketing, finance, shopper marketing and brand teams as well as agency partners to develop unique programs that align with sales goals
• Lead the relationship with the SBD sales teams and media agency, negotiate packages/pricing, and manage an annual budget, including an investment budget for merchandising activities

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Minimum 3+ years of experience in pay-per-click (PPC) management for SEM campaigns, programmatic display, and specific retail media platforms (Criteo, Promote IQ, Amazon)
• Demonstrated success building unique digital media programs to drive point of sale
• Knowledge of key business measures (sales, gross margin, Ol, etc.) and demonstrated success managing a budget while working on 100+ campaigns; experience analyzing financial metrics to determine ROI
• Strong negotiation, interpersonal, and verbal and written communication skills
• Open and collaborative mindset to work in a matrixed organization, gather the latest trends, and be able to communicate and implement them across the business

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-JA1

#Remote

The base pay range for this position in Maryland is $70,000- $85,000 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker’s internal or external careers site.

We Don’t Just Build The World, We Build Innovative T