Sr. Manager, US SLED Marketing

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the Role

We are seeking a dynamic and results-driven SLED (State, Local, Education) Field Marketing Manager to join our marketing team. This role is crucial for developing and executing targeted marketing strategies to engage state and local government entities, as well as educational institutions. The candidate will have a passion for driving lead generation, and the ability to work collaboratively across departments. Building strong relationships with sales, partner, campaign, and product marketing organizations will be critical to success. 

This key individual will report to our Director, US Public Sector marketing and be responsible for coordinating and managing programs across a comprehensive marketing mix for US SLED and key partners.  This may include ABM, thought leadership, events, web, content, social media and more.

Locations: DC & Austin 

Responsibilities

• Strategy Development: Create and implement comprehensive marketing strategies tailored to the SLED sector, aligning with overall business objectives and market trends Identify trends, opportunities, and competitive landscape within the SLED sector, using insights to inform marketing strategies. Align to the partner strategy and support development of co-marketing programs.
• Campaign Management: Plan, execute, and analyze field marketing campaigns and ABM initiatives, including events, webinars, and digital marketing, to drive engagement and lead generation. Including integrated plans with key partners. 
• Collaboration: Work closely with sales teams to understand customer needs, tailor messaging, and provide the necessary tools and resources to support their efforts in the SLED market.
• Budget Management: Develop and manage the field marketing budget, ensuring effective allocation of resources to maximize ROI.
• Performance Analysis: Track and report on campaign performance metrics, providing insights and recommendations for continuous improvement.

Your Qualifications

• 7-10 years Marketing Experience in $1B+ B2B technology organization in cybersecurity or networking
• Experience building market-to, through and with partner programs with resellers, distributors, and systems integrators.
• Experience building industry integrated multi-touch programs which may include events, paid and earned media, website strategy, campaign planning and management.
• Proven results achieving quantifiable contribution metrics such as qualified leads, pipeline, closed business.
• Able to be effective working across organizational boundaries and building relationships to accomplish objectives.
• BA/BS in Marketing, Business, Communications or other related fields.  MBA a plus

Compensation

Compensation may be adjusted depending on work location.

• For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $139,000 - $169,000.
• For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $142,000 - $174,000.
• For Bay Area based hires: Estimated annual salary of $149,000 - $183,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay hea