Partnership Marketing Analyst

Company Description

Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €19.7 billion in 2025 and currently employs around 78,000 people in 54 countries and markets.

Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2025, the Tires group sector generated sales of 13.8 billion euros. Continental's tire division employs more than 56,000 people worldwide and has 19 production and 16 development sites. 

Job Description

The Continental Marketing team is looking for a Partnership Marketing Analyst to join our team in support of the Continental and General Tire brands. As part of the marketing team, the Partnership Marketing Analyst will foster a strong relationship with Continental’s sales team and work closely with the Marketing, Creative, Content & Communications to create best-in-class marketing solutions for our dealer partners.

The Partnership Marketing Analyst will be responsible for managing internal and external projects while collaborating with Continental’s various internal departments, sales team and dealer network. The Partnership Marketing Analyst will also be responsible for developing and managing marketing focused relationships with identified Continental customers.

The ideal candidate must be able to work in a fast-paced, team-oriented environment where creativity, a positive attitude and passion are valued. Must have the ability to prioritize while multi-tasking and handle pressure with adherence to quality and deadlines while maintaining a high level of professionalism, courtesy and ethics.

Core Responsibilities:

• Execute, communicate, and monitor B2B marketing efforts such as (product information, sales tools, dealer support, and marketing assets) across multiple internal and external platforms.
• Help develop sourcing and merchandising strategies and execute that strategy throughout our sales and dealer network while adhering to project schedules, communication plans and managing marketing materials for promotions across multiple departments.
• Provide monthly reporting on B2B KPIs across the full operations of the internal and external platforms to determine actionable insights on utilization, inventory, budgeting, and engagement.
• Research and understand the industry competitive landscape and create proposals as it pertains to sales and dealer support.
• Own day-to-day operations of Dealer Marketing Suite (digital storefront supporting our B2B channel with marketing, sales, and dealer resources) and partner cross-functionally to drive enhancements and adoption or current and future marketing tools.
• Contribute to the development and oversee production, warehousing and fulfillment of assets for promotions, product, and other marketing materials.
• Manage multiple vendor partners (print/production/fulfillment), including relationship management, required documentation, and spend tracking/reporting for promotions, marketing tools, and product launches.
• Collaborate with Continental’s internal teams (product management, pricing, customer service, sales, marketing) to achieve timely completion and accurate execution of projects and strategic initiatives.
• Identify areas of opportunity, working with sales, to improve utilization of already existing marketing tools such as salesman incentive programs, partnership marketing programs, and warranty programs.
• Conduct research to gather valuable information regarding current and new solutions that can help Continental’s engagement with its customers, such as digital solutions, enhancements, or operational improvements that consider new market trends (Examples: QR Code utilization, mobile applications, eCommerce best practices, AI tools, etc.)
• Responsible for aligning and executing B2B marketing newsletters to internal and external stakeholders.

Additional Responsibilities:

• Manage communications to sales team for dealer support updates and initiatives
• Coordinates between dealer needs with internal/external production schedules for ease and economies of scale
• Develop/upkeep of product specific consumer/B2B promotional materials
• Responsibility for invoices, POs and tracking of marketing material spend related to DMS and special projects

Qualifications

What You Bring to The Role:

• Bachelor’s in marketing, sales, or communications or related