Director, Customer Marketing

CooperVision, a division of CooperCompanies (NASDAQ:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

Job Summary:

• The role is responsible for development of channel and customer strategies that impact the front end as well as the patient shopping/purchase experience to grow CVI’s sales, share and preference as a vendor with target customers, as well as their sell-through to wearers.   This includes:
  • Creation of channel and account plans and marketing programs that convert strategies into executable, measurable initiatives.
  • Launching category management principles and as a result, drive customer relationships from transactional through to long term partnership via ‘Category Influencer’ status 
  • Analysis of customer marketing program effectiveness to inform operating expense investment and program modifications decisions.
  • With the support of market research identify and package rich market insights that drive key customers reliance on CVI as a thought leader
• The role entails a high level of partnering with Corporate Account sales, brand, professional affairs and other commercial stakeholders such as legal, regulatory, supply chain and finance to ensure aligned and comprehensive programs that contribute to CVI US targeted commercial outcomes.
• The role will develop and maintain strong relationships with CVI’s customers and to leverage these partnerships in order to achieve mutually beneficial business outcomes based on a rich understanding of customers’ priorities.
• The role will lead and develop a team responsible for executing these plans, campaigns and initiatives.

Leadership and Strategy:

• Driving the development of programs and promotions that result in sustained share gains for CVI
• Establishing CVI as credible expert in traffic and revenue acceleration in the contact lens segment
• Develop and execute a customer segmentation strategy that allows for the tailoring of targeting messaging and action plans and continuously refine the segmentation models based on performance data, sales input and evolving customer needs.
• Develop and execute strategies to grow CVI's revenue with customers, in partnership with CVI's corporate accounts and brand teams, that incorporate CVI’s branded and private label products; pricing strategy and programs, into joint development of marketing initiatives and customer-specific programs.
• Drive, in partnership with sales leadership, the key customer annual account planning process to align CVI and account strategies and calendars and ensure cross functional alignment on channel and customer strategies and plans for new and existing products.
• Develop and execute channel and customer launch plans for new product and services innovation.
• Lead Customer Brand team in pre-launch/launch/post launch strategy and activity including fit set plan, internal and external communication plan and in-office plan.  Oversee initial forecast and ongoing forecast guidance. 
• Partner with corporate accounts team to oversee execution of pilot/test & learn programs for new and/or expanded business opportunities.

• Develop the accountability strategy and approach for program measurement and gain alignment initiative KPIs 

   

Data and insights:

• Utilize customer insights, CRM data, and analytics to evaluate campaign effectiveness and identify growth opportunities within customers, to ultimately grow share and category penetration. 
• Lead continuous improvement initiatives based on data-driven learnings and industry trends. 
• Lead the Corporate Account team in launching category management principles, driving commercial capabilities, enhancing depth and quality of insights and developing long term customer partnerships based on the generation and use of key insights. 
• Establish, transfer and be accountable