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Digital Marketing Manager, PPC
Foxit SoftwareAlpharetta, United Statesfull_timeVerifiedPosted 20 May 2025
About the role
About FoxitFoxit is a leading global software provider of fast, affordable, and secure PDF solutions that are trusted by over 700 million users worldwide. We are remaking the way the world interacts with documents through cutting-edge technologies in SaaS, AI, and cloud services. At Foxit, we pride ourselves on building intuitive, high-performance solutions — and we're looking for passionate individuals to join us on our growth journey.For more information, visit foxit.com.
Job SummaryFoxit is hiring a Digital Marketing Manager, PPC to lead our paid media campaigns across search, display, and programmatic platforms. This role focuses on managing Google Ads, Microsoft Ads, Meta (Facebook/Instagram), and DV360 to drive lead generation, customer acquisition, and marketing ROI. The ideal candidate is data-driven, results-oriented, and experienced in B2B performance marketing.
Key ResponsibilitiesPlan and manage PPC campaigns across Google Ads, Microsoft Ads, Meta, and programmatic platforms (DV360 or similar)Execute campaign setup, keyword research, audience targeting, ad copy creation, bid strategies, and budget managementPerform ongoing A/B testing on creatives, landing pages, and ad messaging to optimize conversion ratesMonitor and analyze campaign performance using GA4, Salesforce, and ad platform dashboardsReport on campaign KPIs including CTR, CPA, CPL, ROAS, CAC, and LTVOptimize campaigns to improve cost-per-lead and lead qualityCollaborate with content, creative, and sales teams to align campaign strategy with business goalsIdentify and implement new opportunities to scale paid media programs globallyStay updated on digital marketing trends, industry best practices, and platform changes
Required Qualifications4+ years of experience managing PPC and programmatic advertising campaignsProven track record with Google Ads, Microsoft Ads, Meta, and programmatic DSPs (e.g., DV360)Strong understanding of programmatic display, including retargeting, PMP deals, and dynamic creative optimizationExperience managing paid media budgets and optimizing for CAC and LTVProficient in Google Analytics 4 (GA4), Salesforce, and BI/reporting tools (e.g., Datorama, Looker, Power BI)Strong knowledge of B2B marketing funnels, lead generation tactics, and attribution modelsExcellent analytical and problem-solving skillsStrong verbal and written communication skillsBachelor's degree in Marketing, Business, Communications, or a related field (preferred)Experience in SaaS or subscription-based models is highly preferred
Why Join Foxit?Be part of a global technology company experiencing rapid growth.Work in a dynamic, collaborative, and entrepreneurial culture.Enjoy flexible working arrangements (hybrid schedule).Competitive salary, bonus, and benefits.Opportunities for professional development and career growth.
Job SummaryFoxit is hiring a Digital Marketing Manager, PPC to lead our paid media campaigns across search, display, and programmatic platforms. This role focuses on managing Google Ads, Microsoft Ads, Meta (Facebook/Instagram), and DV360 to drive lead generation, customer acquisition, and marketing ROI. The ideal candidate is data-driven, results-oriented, and experienced in B2B performance marketing.
Key ResponsibilitiesPlan and manage PPC campaigns across Google Ads, Microsoft Ads, Meta, and programmatic platforms (DV360 or similar)Execute campaign setup, keyword research, audience targeting, ad copy creation, bid strategies, and budget managementPerform ongoing A/B testing on creatives, landing pages, and ad messaging to optimize conversion ratesMonitor and analyze campaign performance using GA4, Salesforce, and ad platform dashboardsReport on campaign KPIs including CTR, CPA, CPL, ROAS, CAC, and LTVOptimize campaigns to improve cost-per-lead and lead qualityCollaborate with content, creative, and sales teams to align campaign strategy with business goalsIdentify and implement new opportunities to scale paid media programs globallyStay updated on digital marketing trends, industry best practices, and platform changes
Required Qualifications4+ years of experience managing PPC and programmatic advertising campaignsProven track record with Google Ads, Microsoft Ads, Meta, and programmatic DSPs (e.g., DV360)Strong understanding of programmatic display, including retargeting, PMP deals, and dynamic creative optimizationExperience managing paid media budgets and optimizing for CAC and LTVProficient in Google Analytics 4 (GA4), Salesforce, and BI/reporting tools (e.g., Datorama, Looker, Power BI)Strong knowledge of B2B marketing funnels, lead generation tactics, and attribution modelsExcellent analytical and problem-solving skillsStrong verbal and written communication skillsBachelor's degree in Marketing, Business, Communications, or a related field (preferred)Experience in SaaS or subscription-based models is highly preferred
Why Join Foxit?Be part of a global technology company experiencing rapid growth.Work in a dynamic, collaborative, and entrepreneurial culture.Enjoy flexible working arrangements (hybrid schedule).Competitive salary, bonus, and benefits.Opportunities for professional development and career growth.
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