Senior Trade Development Director (Signature) - Miramar, FL
Southern Glazer's Wine & SpiritsAbout the role
What You Need To Know
Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer’s Wine & Spirits is North America’s preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.
As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
At Southern Glazer’s, you’ll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you’re looking to fill your glass with opportunity, come join our FAMILY.
Overview
The Senior Director Trade Development, Education & eCommerce would be responsible for managing all National Supplier programs, SG Proof- eCommerce and brand education.
Primary Responsibilities
- Maintain constant communication modes between Division field sales team and supplier marketing/sales planning teams
- Implement and drive company-wide sales strategies to achieve sales goals
- Plan, execute and evaluate sales, promotion, and marketing programs
- Lead and direct the Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
- Input, monitor and recap Beam Suntory programs on the SGWS National Corporate Calendar
- Direct the design, planning, and implementation of new and existing marketing initiatives that align with supplier goals
- Monitor purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory
- Assist Commercial Finance team in the management of funds and banks as related to National Incentive Programs
- Utilize various available analytic tools to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account (NAOP/ chains) dynamics, etc.
Additional Primary Responsibilities
- Ensure all business intelligence program tracking is accurate, timely and aligns with regional and individual state reporting
- Develop and enhance relationships with the trade through participation in food/wine/industry related events
- Coach, direct, and counsel team on overall performance; define expectations and monitor progress
- Manage the planning, design, and implementation of all Proof Commerce Digital Marketing initiatives including annual budget, tactical digital program calendars and growth focused digital marketing strategies
- Lead Digital Marketing program communications, supplier meetings and business review/planning meetings with leadership
- Measure and evaluate ROI, sales and promotion effectiveness of all Digital Marketing initiatives for Proof Commerce
- Identify new digital marketing opportunities through consumer trends, customer segmentation, purchasing analysis, “pairs with” strategies, etc.
- Work with the Corporate B2C Team to drive incremental supplier brand value through new sales channels
- Perform other job-related duties as assigned
Minimum Qualifications
- Bachelor’s degree in a related field; or an equivalent combination of education and experience
- Seven years of relevant experience
- Previous beverage supplier programming and price structure experience
- Ability to manage multiple projects/priorities on tight deadlines with high quality results.
- Budgetary and fiscal oversight/management experience.
- Able to obtain and meet industry licensing requirements as needed
- Presentation skills necessary to effectively communicate, update, persuade, and facilitate discussions with all levels of management
- Strong analytical skills
- Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
Physical Demands
- Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or adding machine
- Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, and stooping
- May require occasional lifting/lowering, pushing
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