Director, Brands

Wasserman is a global sports, entertainment, and lifestyle marketing agency with expertise in creating connections between brands, properties, talent, and consumers. Today, Wasserman offers global expertise in Athlete Management, Marketing, and Media. Headquartered in Los Angeles, Wasserman also has offices in New York, Miami, Encinitas, Raleigh, Portland, London, Toronto, Dubai, and Mexico City. Check us out at www.teamwass.com

Wasserman is looking for a motivated individual to join the Brands Retainer Client team. This position is responsible for overseeing and leading partnerships, colleagues, and processes to ensure client satisfaction. This position is expected to consistently provide excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality.

Responsibilities:

• Oversees and directs team members in client service, partnership management, general relationship development, project coordination and internal agency resource coordination.
• Leads teams responsible for developing 360-partnership marketing plans that start with evaluating and vetting traditional and non-traditional partnership constructs and continues with establishing and implementing a strategic direction including brief development through to a program structure that could include but isn’t limited to content, digital, social, experiential, influencer and more.
• Partners with the agency’s internal research and insights team to establish program success metrics as well as sponsorship valuations to determine whether new partnerships should be considered, and whether sponsorship renewals should proceed.
• Oversees and facilitates, in partnership with the VP, deal structures and negotiation strategy of accounts; works with client, agency and internal team to craft the best business structures for clients entering or renewing agreements in sports and music.
• Facilitates negotiations between the partner and client where/when required; and once a sponsorship is established, manages the relationship to ensure the client is fully leveraging all benefits and assets. Optimizes asset mix of each sponsorship not only during renegotiation, but throughout the lifecycle of the deal term.
• Demonstrates a track record of developing and cultivating relationships with clients, properties, talent partners, other agency teams, and third-party vendors.
• Maintains oversight of and delegates all client-related and partnership budgets for assigned client accounts while assisting the team with tracking, billing, and reporting.
• Serves as a primary point of contact for clients and partners setting the tone for regular formal and informal check ins, status meetings, troubleshooting, and advancing the business.
• Intercedes when issues arise between partners and programs; works diligently to create solutions for clients.
• Actively supervises staff, provides feedback, and ensures employee professional development through establishment of an ongoing cadence of check ins and the co-authoring of annual goals and yearly reviews in partnership with the account’s VP.
• Understands the landscape for each client’s business/sector as well as the industry contexts for their investments. Builds cutting edge strategic plans for clients to meet/exceed objectives with the support of insights and data from team members.
• Maintains a good working relationship with key stakeholders to ensure all parties receive appropriate attention, support, and ensures Wasserman is in lockstep with the client’s plans as it relates to the growth and changes.
• Adept at building relationships with clients encouraging new and repeat business opportunities.
• Leads, and supports via experience, teams through condensed timelines, multiple deliverables in parallel, various stakeholders while setting a process that ensures deliverable completion and maintains the highest quality possible.
• Partner with Associate Managers to oversee, initiate and delegate regular two-way communication between our day-to-day clients, client business units, client brand teams, internal Wasserman teams and all external partners and vendors to provide strong client service and set proper client expectations.
• Work closely with Wasserman experiential marketing leads to bring partnerships to life and facilitate onsite execute.
• Quickly grasp and understand Wasserman’s capabilities and service offerings to identify opportunities to present new capabilities to the client.
• Is comfortable expanding beyond the remit of this role and is willing to support and/or help lead new client pitches and play a role in responding to RFPs.

Requirements

• Minimum of a Bachelor's Degree 8+ years rele