Sr.Lead, Category Marketing Football

<h2><b>Values &amp; Innovation</b></h2> <p>At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.</p> <p> </p> <p>Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.</p> <p> </p> <p>Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.</p> <p> </p> <p>If you are a current Under Armour teammate, apply to this position on the <a href="https://performancemanager8.successfactors.com/sf/careers/jobsearch?bplte_company=ua&amp;_s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d" target="_blank"><b>Internal Career Site Here.</b></a> </p><h2><b>Purpose of Role</b></h2> <p>This position (Sr.Lead Category Marketing Football) is responsible for protecting and amplifying the Under Armour's authentic and powerful brand positioning. A compelling, differentiated and breakthrough consumer-driven category strategy is essential as Under Armour continues its quest to become the premier Sport and Athletic Apparel, Footwear and Accessories Company in EMEA.</p> <p><br/> An exciting and dynamic role, where the Sr. Lead is responsible for all marketing related activities within the Football category. She or he will play a leading role in orchestrating EMEA marketing strategies and activation plans for the business. It is essential that she/he focuses on growing the category and driving sales by delivering consumer-focused category initiatives and product launches that encompass footwear, apparel and accessories. She or he will take a leading role in managing Regional &amp; Global integrated marketing campaigns across all consumer touch-points needed for EMEA. She or he will ensure Under Armour products are powerfully placed in the market to connect with customers and drive sales.</p> <p><br/> She or he will work with global and in a variety of markets in EMEA (with a focus on UK &amp; Spain &amp; France). The position will report to the EMEA Director, Category Marketing and Consumer Engagement. </p> <p> </p> <p><u>How you will be specifically measured against:</u></p> <ul> <li>The ability to drive brand and category awareness and consideration through consistent category execution throughout EMEA.</li> <li>The effective integration of all the functions that directly and indirectly work on the category in EMEA and Globally to deliver category experience to consumer.<br/>  </li> </ul> <h2><b>Your Impact</b></h2> <ul> <li>Own Category Voice &amp; Positioning – Bring European market and consumer insights to the global team to inform the development of the global strategy.</li> <li>Lead a cross-functional team with members of Marketing, Merchandising, Sales, DTC and other functional areas to execute positioning strategy, create a European consumer focus and a 3-year strategic plan for the category.</li> <li>Category Strategic Marketing Direction - Own European brand management for the category and execute Global/Regional category marketing strategies and objectives in partnership with a cross-functional team. Cross-functional team to include PR, media, digital/social media, sports marketing, retail marketing, events, creative, and retail.</li> <li>Drive Go-To-Market Strategies - Develop and own all Marketing focused product and brand stories. Design and execute the 12-month marketing plan tied to the business plan. Align internal parties across product, sales, sports marketing and other cross-functional partners.</li> <li>Campaign Management - Write creative briefs, help manage the creative development timeline and process, manage brand budgets, direct partnering agencies (creative, production, media, retail etc.) Take care of the campaign development process, protect &amp; develop brand voice across all consumer touchpoints.</li> <li>Activation - Create the architecture of "when &amp; where the story is told" - execution of campaign asset. Set and manage communication objectives to deliver touchpoint strategy and plan. Partner with sports marketing on asset activation strategies.</li> <li>Partner with Merchandising Team - Partner up with the regional merchandising team to ensure delivery of relevant product style from a Brand Marketing standpoint. Have a deep understanding of business objectives, as well as key products, and their USPs. Serve as the liaison between Product and Marketing, assuring all Marketing touch points have the information they need to function effectively.</li> <li>E-Commerce, Retail &amp; Wholesale support