Region Manager, Marketing Culture and Partnerships North America

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel

• Unite your passion for audio innovation with high-tech product development

• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About the Role

The Regional Culture & Partnerships Manager will be responsible for elevating Harman’s role within popular culture.  They will identify relevant brand-building opportunities within culture, lead the sell-in internally and then oversee planning and execution of all associated programming.
 

The Regional Culture & Partnerships Manager will report into the Director of Brand Activation for Consumer Audio, for their region.  This person will manage 2 direct reports, and 5 agencies, totaling roughly 30 people on those collective teams.
 

What You Will Do

Cultural Strategy

• Set the strategy and lead execution for cultural and experiential marketing across HARMAN’s consumer audio brands in their region.

• Oversee all regional partnerships across music, sports, gaming, brand, and culture.

• Partner with the region marketing team to deliver retailer-focused programs tied to cultural moments and measurable ROI.

Ambassadors & Sponsorships

• Assess partnership opportunities across the cultural landscape including meeting with agents, properties, labels etc.  Make strategic, financially aware and aligned decisions across key internal stakeholders that help boost brand KPIs and business needs.

• Lead HARMAN’s Regional music ambassadorship program, including talent identification, deal support, and oversight of performances, content, production, and appearances.

• Own the development and execution of regional music festival sponsorships and experiential platforms, including SXSW, Tomorrowland and others.

Event Execution

• Lead planning and execution of key region-specific cultural, music, and experiential events, ensuring seamless integration with regional brand strategy and delivering impactful consumer engagement across priority markets

• Lead the team responsible for all mobile brand experiences across the region.

Region Flagship Stores

• Oversee the marketing strategy and activations supporting the region flagship store’s cultural and community presence designed to drive foot traffic and in-store engagement.

Global Collaboration

• Collaborate with the Global Culture & Partnerships lead to ensure alignment with global strategy and brand consistency.  Participate on and contribute to the Global Culture Counsel. 

• Act as lead voice in Global talent discussions to represent the needs of their region.  Work to ensure – as relevant – integration of global assets into regional planning.

What You Need to Be Successful

• Bachelor’s Degree required.

• Minimum 10+ years experience in Brand Management, Marketing Communications, Advertising or Consumer Promotions at an agency, media company or manufacturer of Consumer/Professional Products.

• Project management and problem-solving skills – Experience driving projects within defined schedules with the ability to resolve issues and gates while maintaining schedules. 

• Strong business background - As well as excellent written and verbal communication skills required.

• Self-starter with ability to thrive in a fast-paced environment – Motivated and able to work in a very fast work environment. Able to change priorities and handle multiple projects at one time a must.

• Experience working cross-functionally on strategic projects.

• Clear understanding of the Harman Consumer Audio brands and equally firm grasp on popular culture.

• This person will manage 5-6 agencies to ensure that they efficiently accomplish their objectives.  It will require that this person set a clear agenda, lead from the front and manage multiple agencies with multiple priorities of their own.

• Collaborati