Senior Vice President, Growth

About RitualRitual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world’s leading scientists, researchers and advisors, we’re developing a new standard of high-quality, traceable daily products across new categories. Hundreds of thousands of customers across generations trust us, and we are growing quickly.  We’ve built a team of over 120 (and counting) curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists. We’re venture-backed and based in sunny Los Angeles. If you’re looking to challenge the status quo and be challenged to do the best work of your career, join us.
Ritual is seeking an Senior Vice President, Growth to oversee and integrate marketing and sales strategies across DTC, Amazon, Wholesale, and emerging channels, driving alignment between revenue objectives, brand/product storytelling, and operational execution. This leader will guide omnichannel strategy development, ensure cohesive planning, and foster collaboration across teams to maximize ROI, subscriber growth, retention, and profitability.
This role directly oversees the Vice President, Direct-To-Consumer and Vice President, Product  and will drive the integration of acquisition, retention, and digital product strategies, supported by a strong focus on data, analytics, and customer experience.

What You’ll Do

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Strategic Leadership
• Develop and execute a unified omnichannel growth strategy, driving alignment across DTC, Amazon, Wholesale, and new channels to ensure we achieve our sales and profit goals.
• Lead full-funnel growth marketing, combining acquisition, retention, and brand to maximize impact and efficiency.Oversee holistic planning, integrating performance marketing, content strategies, and digital product initiatives to ensure a seamless customer experience.
Operational Integration
• Foster collaboration between the DTC, brand/content, digital product, Amazon, and Wholesale teams to deliver synchronized execution.
• Align calendar, campaigns, and resources to achieve business objectives while ensuring marketing and sales efforts reinforce each other.
• Connect analytics, finance, and data teams to build centralized insights, guide decision-making, and track performance across all channels.
Customer and Subscriber Experience
• Develop and deliver a best-in-class experience for Ritual’s subscribers, focusing on engagement, retention, and LTV growth.
• Collaborate with the digital product and engineering teams to design and create a best in class site experience, enhancing acquisition, retention, and conversion metrics.
Data-Driven Decision-Making
• Use data insights and analytics to inform growth strategies, budgetary decisions, and omnichannel planning.
• Develop KPIs to measure and optimize omnichannel performance, identifying new opportunities to drive growth.
Team Leadership and Development
• Oversee and develop a high-performing team, including the VP of DTC and VP of Product, fostering a culture of accountability, collaboration, and results.
• Recruit and mentor talent across growth marketing, customer/retention, performance analytics, and digital product disciplines.

Who You Are

• Strategic Visionary: You understand the levers for omnichannel growth and can align teams around a unified vision.
• Operationally Excellent: You thrive on bringing structure and clarity to complex, cross-functional strategies.
• Data-Driven Leader: You believe in using insights to drive decisions and can translate analytics into actionable plans.
• Collaborative Influencer: You excel at building trust and alignment across teams, from marketing and creative to product and finance.
• Growth-Oriented: You’re focused on driving results and optimizing resources to deliver on revenue and profitability goals.
• Customer-Centric: You’re passionate about enhancing the subscriber experience and building long-term customer value.

What You Need

• Experience: 15+ years in growth marketing, strategy, or omnichannel leadership roles within DTC or subscription-based businesses.
• Proven ability to manage large budgets ($50M+) and execute growth strategies in complex, matrixed organizations.
• Expertise in integrating brand, growth, and retention strategies for omnichannel impact.
• Strong background in analytics and data-driven decision-making.
• Exceptional strategy, project management, org