Marketing Account Executive - Senior

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Pets Best, a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service.

Job Summary: 

Pets Best is seeking a dynamic, results-oriented individual to join our team as a Marketing Account Executive. In this dual-role position, you will be responsible for fostering and maintaining strong relationships with existing clients to develop and execute partner sales and marketing strategies for pet insurance distribution. This is a unique opportunity to blend relationship management and marketing expertise and work cross-functionally to drive sales growth, penetration and retention for partner distribution channels.

Job Location: Remote USA

Main responsibilities:

Relationship Management (50%)

• Develop and maintain strong, long-term relationships with key clients to ensure satisfaction, retention, and growth.

• Serve as the primary point of contact for clients, addressing inquiries, resolving issues, and providing proactive solutions.

• Conduct regular check-ins and business reviews with clients to understand their needs and provide tailored insurance solutions.

• Collaborate with internal teams (underwriting, claims, etc.) to ensure a seamless and high-quality client experience.

• Identify opportunities for cross-selling and upselling to meet client needs and business objectives.

• Monitor and track client feedback, using insights to enhance service delivery and strengthen client relationships.

• Identify and pursue new business opportunities with the partners (e.g., campaigns, new sales and marketing channels, etc.)

• Size opportunities using a proprietary Deal Evaluation Model, Proforma, etc.

Marketing (50%)

• Drive an integrated marketing strategy by creating and implementing scalable campaigns and initiatives that enhance the sales strategy and engagement across all partner channels.

• Design and implement marketing strategies to promote pet insurance, enhancing brand awareness and market positioning.

• Campaign management including set-up, tracking and legal/compliance approvals

• Consult on content for marketing campaigns, including digital marketing (social media, email newsletters, website content) and print materials (brochures, flyers, etc.).

• As needed, coordinate marketing efforts for client-facing events, webinars, and seminars, ensuring successful execution and alignment with client needs.

• Collaborate with the partner and product marketing team to optimize digital campaigns and track performance metrics to achieve marketing goals.

• Manage marketing budgets and ensure the efficient allocation of resources to maximize ROI.

• Performs other duties as assigned.

Basic Qualifications:   

• Experience: 8+ years’ account management, sales, marketing, business development, and/or related experience

• Education: Bachelor’s Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college) 

Preferred Qualifications:

• B2B2C Marketing, insurance distribution or marketing agency experience

• Excellent project management experience and problem-solving abilities, including working cross-functionally with teams and managing multiple projects at once

• Digital marketing experience

• Strong analytical skills. Ability to interpret data and research from multiple sources, identify trends, and make data-driven strategy and tactical recommendations and identify new business opportunities.

• Experience working with Salesfore.com or equivalent CRM tool