Director, Global Sponsorship & Activation
PayPalAbout the role
The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
PayPal is seeking an experienced Director of Global Sponsorship & Activation to lead the strategy and execution of our sports and music portfolio. This role will be responsible for maximizing the business impact of our premier partnerships—including our global NFL league sponsorship (League, Super Bowl, NFL Draft, International Games), five NFL team deals, Liverpool FC global sponsorship, and Live Nation festival portfolio (Bonnaroo, BottleRock, Lollapalooza US, and Lollapalooza Germany)—while driving measurable growth for both consumer and business objectives.Job Description:
Essential Responsibilities:
- Establish and execute the overall marketing strategy for the organization
- Influence executive-level decision-making on marketing initiatives
- Collaborate with executive leadership to align marketing strategies with business objectives
- Lead large-scale marketing projects and programs with significant impact
- Analyze market trends and competitive landscape to inform strategic decisions
- Provide strategic guidance and mentorship to marketing team leaders
Minimum Qualifications:
- 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:
As a key leader within our Global Sponsorship organization, you'll implement disciplined asset management processes, develop integrated activation strategies, and build the cross-enterprise stakeholder alignment required to deliver sustained business impact. This is a high-visibility role requiring strategic thinking, flawless execution, and the ability to influence across all levels of the organization.
Key Responsibilities
Portfolio Strategy & Management
Own the strategic direction and business objectives for PayPal's NFL league sponsorship, four NFL team partnerships, Liverpool FC global sponsorship, and Live Nation festival portfolio
Develop and implement comprehensive activation strategies that drive measurable business outcomes across consumer acquisition, engagement, and B2B growth
Establish and oversee disciplined asset management processes to maximize ROI across the sports and music investment
Identify opportunities to scale impact, optimize spend, and drive efficiencies across the portfolio
Activation & Execution Excellence
Lead end-to-end activation planni
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