Senior Product Marketing Manager, X/XL
Pure StorageAbout the role
We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry.
This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.
Pure Storage is seeking a Senior Product Marketing Manager to be the lead product marketer for key members in our FlashArray family of products, including FlashArray//X and FlashArray//XL. In this role, you will own the core messaging and positioning for the FlashArray//X and FlashArray//XL products, create the core content to support product launches and ongoing go-to-marketing (GTM) efforts, and become the subject matter expert (SME) for FlashArray//X and FlashArray//XL within marketing. The Senior Product Marketing Manager will work closely with the Product Management team, as well as the broader marketing and sales team, to execute the marketing and position of both FlashArray//X and FlashArray//XL, within the broader FlashArray family, as well as part of the overall Pure Storage Platform. This position requires a passion for storytelling of technical products, a deep understanding of product positioning and messaging, strong writing and content creation skills, and exceptional interpersonal and collaboration abilities.
As a proven enterprise product marketer, you possess a deep understanding of market dynamics, competitive landscapes, and customer insights. You will drive the success of your product portfolio by supporting product launches, marketing campaigns, and execution of the product GTM. Additionally, you will develop the core content and partner with various teams to ensure the long-term success of both FlashArray//X and FlashArray//XL.
SHOULD YOU ACCEPT THIS CHALLENGE...
- Messaging and Positioning - Develop and own the core messaging and positioning for FlashArray//X and FlashArray//XL within the broader FlashArray product portfolio
- Product Ownership - Become the product marketing owner and champion for these products. Drive the product promotion across marketing and sales. Fully plan and support the execution of the GTM strategy to ensure success in both marketing and sales metrics.
- Subject Matter Expertise and Content Development - Become the SME for your product. Develop and own the core content required for launches and GTMs effort across different teams and sales motions. Support the development of additional content through sales, enablement, technical evangelism, corporate comms, and other collaborative teams.
- Leadership and Collaboration - Provide leadership by example and develop a strong collaborative capability, within the Product Marketing team and beyond, elevating the success of the entire team
- Advocate - Be an energetic advocate and spokesperson for Pure Storage and FlashArray//X and FlashArray//XL both internally and externally
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
- Exceptionally Strong Messaging, Storytelling, and Content Creation Skills - A strong track record of core product marketing skills, including messaging and positioning, translation of technical benefits to customer benefits, and a creation of core content, including presentations, whitepapers, FAQs, and web copy
- Deep Experience in Product Marketing: A history of successfully owning, launching, and marketing technology products, preferably to Enterprise IT customers.
- Domain Expertise: Deep understanding of Enterprise infrastructure products, with a bonus for additional experience in structured (Block) data storage. Must have strong technical depth and ability to learn quickly, balanced with sharp business sense
- Collaboration and Influencing Skills: Exceptional executive presence and credibility with the ability to influence and build strong relationships with various internal partners, including product management and sales, to align product messaging from creation to customer sales
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred) and 12+ years of experience in product marketing, marketing, or solutions marketing
- Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders
We are primarily an in-office environment and therefore, you will be expected to work from the Santa Clara office in compliance with Pure’s policies, unless you are on PTO, or work travel, or other approved leave
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Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geograp
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