Performance Marketing Lead - Buick

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

OVERVIEW

The Performance Marketing Lead will play a pivotal role in supporting cross-functional marketing efforts that enhance brand growth, drive audience engagement, and optimize the marketing funnel. The individual in this role leverages data insights, analytics, and innovative marketing tactics to optimize campaign outcomes. They ensure clear alignment across marketing teams on strategies supporting audience planning and cross-channel test-and-learn initiatives. Reporting to the Head of Performance Marketing, the candidate will work collaboratively across teams supporting seamless integration of performance activities ensuring marketing efforts are data-driven, efficient, and aligned with business objectives.

MAJOR DUTIES AND RESPONSIBILITIES:

Performance Marketing & Data-Driven Decision-Making

• Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
• In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.
• Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights
• Monitor industry trends and identify new performance opportunities to keep campaigns competitive.

Collaboration and Integration

• Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.
• Act as a key liaison between performance marketing, marketing intelligence, and creative teams, ensuring optimization of campaign assets to meet audience and channel needs.
• Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders.

Cross-Channel Test-and-Learn Initiatives

• Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency.
• Liaise with channel-specific leads (e.g., paid media, SEO, social) to define performance approaches and tests that align with overarching business objectives.
• Track, analyze, and communicate key learnings to inform future marketing strategies.

Audience Planning & Funnel Optimization

• Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups.
• Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.
• Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.
• Work with analytics teams to refine audience strategies using data-driven insights.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

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