Senior Associate Manager, Insights & Analytics

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Insights & Analytics Senior Associate Manager: Crackers

This Insights & Analytics Sr. Associate is a key member of the Biscuit Consumer Insights team, serving as the insights co-pilot to the Sr. Manager responsible for supporting the RITZ, Savory H&W (Triscuit, Wheat Thins, and Good Thins), and Jewel brands to drive the learning agenda and shape the strategy for MDLZ’s beloved cracker portfolio/

 

Essential Duties & Responsibilities:

•Proactively identify business opportunities and risks for your key brands, and ensure decisions are made against a background of fundamental category/consumer/ shopper/ customer knowledge and insight.•Collaborate cross-functionally, working closely with marketing partners and other cross-functional teams to ensure strategies and plans are based on sound consumer/market understanding. •Support in driving the learning agenda and shaping strategies across RITZ, Savory H&W, and Jewel brands. •Partner with the Biscuits team on key category-level deliverables across the Crackers portfolio (i.e., Equity Tracking, Market Structures, Demand Spaces).•Anticipate business and insights needs and continuously develop research plans to address learning needs, such as product and concept testing, packaging evaluation, ad testing, campaign testing, data insights mining with syndicated tools, and exploratory research. •Leverage ‘scrappy’ but effective tools to provide the consumer voice in more quick-turnaround initiatives that require more of a ‘gut’ check when speed is needed. •Develop relationships with agencies to perfect the research tools in place and/or create new ones to bring more foresight to the organization. •Elevated storytelling skills: integrate data from multiple sources (primary, secondary, & syndicated) to drive foresight & strategy to deliver impactful/implementable insights to Marketing, Advertising, and Media agencies. •Partner with Advance Analytics to deliver data-driven marketing maturity by building a 360 campaign effectiveness measurement roadmap.

What extra ingredients you will bring:

•Progressive experience with 4-7+ years of experience in brand-building insights ideally CPG industry and/or consulting.•Strategic thinking across brand positioning, communications, and white space/innovation.•Ability to manage traditional and innovative research approaches with minimal oversight.•Effective storytelling skills and business acumen to simplify large and complex data into compelling insights and actionable recommendations.•Strong data analysis and digital savviness skills (Nielsen, etc.)For salaried roles based: The anticipated base salary range for this position is $92,800 to $127,600; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. (for Band I+ also include… and eligibility to participate in our long-term incentive program). In addition, Mondelez Company offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and  Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fi