Director Experience Design - Membership & Loyalty

We’re looking for a visionary design leader to redefine what membership means at adidas. This isn’t just another role - it’s your chance to shape the future of adiClub and turn it into the glue that unites our digital and physical worlds. You’ll set the direction for a loyalty platform that goes far beyond rewards, delivering real value to millions of consumers across adidas.com, our apps, retail stores, partner channels, and beyond.

This is a career-defining opportunity to transform how people experience adidas turning first-time buyers into lifelong members. You’ll design the journeys that build deep loyalty, fuel repeat purchases, and grow one of the most powerful membership bases in the world.

You bring a track record of creating consumer impact at scale, and an obsession with uncovering and solving the problems that matter most to them. Partnering closely with Product, Tech, local Markets, and global Strategy teams, you’ll shape seamless, end-to-end experiences that strengthen our brand and set a new standard for consumer loyalty.

We want a leader who inspires with vision, creates the conditions for teams to do their very best work, and drives momentum with pace, clarity, and courage. This is your opportunity to leave a mark not just on adidas, but on the future of membership itself  building something meaningful, motivating, and lasting for consumers everywhere.

 

 

KEY RESPONSIBILITIES

Experience Delivery

• Be accountable for the consumer experience of the product sub-domain, considering the value for the consumer and the company.
• Leverage consumer insights and analysis to understand the value drivers for the consumer - partner with Data Science, Digital Analytics, and Consumer Insights to influence future consumer research.
• Provide experience design direction for product sub-domain, aligned to that from your domain area lead, for the team and lead the creation of experience design concepts within your product area, ensuring data from various testing and analytics sources back up consumer value propositions.
• Validate if all solutions delivered by internal design teams or external contractors meet the desired user experience.
• Ensure documentation of all validated experience standards in the ZeroHeight (Global Digital Experience Guidelines).

 

Stakeholder Management & Consulting

• Represent the experience design for the product sub-domain, fostering strong relationships with key global stakeholders and markets to capture their views and requirements in the experience design of the sub-domain.
• Act as the ambassador for experience design of your product sub-domain, showcasing the critical functionalities to markets and other strategic stakeholders, driving product adoption, and assuring operational excellence with IT and Product peers.
• Manage relationships outside the product sub-domain efficiently to ensure that designers in product teams can work autonomously.
• Drive a consumer-centric view along the experience. Collaborate with other product sub-domains, other product domains, and stakeholders to deliver consistent, cross-functional, and complete experiences.
• Consult major stakeholders on implementing user-centric thinking.
• Supervise experience reviews. Provide advice on user experience and usability topics.

 

Experience Optimization

• Be the key contact for primary and other strategic stakeholders of your product domain and other experience design teams to ensure the continuous optimization of current digital experiences.
• Ensure the continuous update of the value proposition of existing experiences in the light of new insights. Guide the optimization of consumer-facing digital solutions.
• Ensure a continuous improvement process to integrate new insights into the experiences is established and optimized.

 

Experience Innovation

• Collaborate with senior roles to ensure an optimal alignment of the strategic Experience Design direction for your product sub-domain with the adidas group strategy, brand comms strategy, digital strategy, and ecosystem evolution.
• Identify new trends in design, digital, and e-commerce. Lead teams to extract and apply findings in experience design concepts to maximize the value for the consumer and the company.
• Act as a thought leader to the Digital, Experience Design, and Product Domain communities, sharing knowledge and best practices.

 

People Management

• Build the appropriate structure to manage the organization effectively, identify and develop future talents, and create realistic succession scenarios for critical positions.
• Ensure appropria