Member Recruitment & Engagement Coordinator

JOB SUMMARY:
The Member Recruitment & Engagement Coordinator creates and implements membership
strategies that drive the sales and recruitment of new members as well as implementing and
connecting strategies to retain existing members. The coordinator will leverage resources, such as
association marketing and promotions, public relations connections, community groups and events,
grassroots recruitment strategies and other sales tactics to generate membership leads. Through a
cultivation strategy, the coordinator will be responsible for ensuring follow through and conversion
of leads. S/he will create a member-focused culture and model relationship-building skills (including
Listen First) in all interactions; foster a climate of innovation and resolve problems to ensure
member satisfaction. S/he will also be responsible for the reconciliation of daily settlements as well
as throughout the calendar year.
ESSENTIAL JOB FUNCTIONS:

• PROGRAM/DEPARTMENT RESPSONSIBILITIES:

• Work with the Membership team along with the Membership Director to meet and
exceed membership sales goals and grow membership base
• Execution of membership recruitment strategies to attract new members into the
facility
i. Train and evaluate staff on leading cause driven branch tours, Lead by
example
ii. Drive new member onboarding strategies and app usage (including grass
roots social media efforts)
iii. Follow up with prospects by phone, email, text
• Responsible for tracking and reporting on sales, leads, terminations, visits,
onboarding rates and other Key Performance Indicators
• Provide leadership in the development, marketing and implementation of Branch
Special Events (i.e. open houses, member celebrations, etc.) Ensure events at the
YMCA are held with a membership recruitment focus
• Ensure training, understanding and promotion of membership sales and retention
strategies.
• Lead innovation among the membership team to drive retention through
understanding and responding to member needs
• Ensure the Welcome Center Team prioritizes customer service, reduction of barriers
and optimal member experience
• Train staff team and direct personnel and volunteers on engagement, customer
service, and tours. Work with Membership Director for on-going, training to
Welcome Center team; develop strategies to motivate staff and achieve
organizational goals
• Work hand in hand with all other branch departments: Aquatics, Group Exercise,
Health & Wellness, Childcare, Camp and Programming Directors to discuss the
membership value proposition, ease of understanding by members, and evaluate
needs and changes
• Ability to work a flexible schedule with late afternoon to night hours and events
• Attend trainings, seminars and conferences related to membership and Y leadership
• SUPERVISORY RESPONSIBILITIES:

• Train and engage Welcome Center Representatives and Membership Staff. Work
alongside Sr. Membership Director to supervise staff.

• FISCAL RESPONSIBILITIES:

• Adheres to all fiscal policies and procedures such as purchase orders, employee
expense forms and member balances
• Reconciliation of all Shift Bags and Daily Settlement processes for Traction Rec
• Process Bank Deposits
• Manage cash in cash bag and box for the Welcome Center for change
• Handles orders and reconciliations for office supplies as needed (Through
WBMason)

• FACILITY RESPONSIBILITIES:
• Assist in keeping the lobby area clean organized and welcoming

• INTERDIVISIONAL/COMMUNITY/VOLUNTEER RESPONSIBILITIES:

• Plays an active and successful role in the Annual Campaign and assist as requested in
achieving branch and Association goals
• Spearheads Listen First Practice, Evaluation and is a resource for training

YMCA LEADERSHIP COMPETENCIES:

The successful candidate will pursue Team Leader certification within one-year of start of
employment.

YMCA LEADERSHIP COMPETENCIES - LEADER
Mission Advancement: Accepts and demonstrates the Y’s values. Demonstrates a desire
to serve others and fulfill community needs. Recruits volunteers and builds effective,
supportive working relationships with them. Supports fundraising.
Collaboration: Works effectively with people of different backgrounds, abilities, opinions,
and perceptions. Builds rapport and relates well to others. Seeks first to understand the
other person’s point of view and remains calm in challenging situations. Listens for
understanding and meaning; speaks and writes effectively. Takes initiative to assist in
developing others.
Operational Effectiveness: Makes sound judgments, and transfers learning from one
situation to another. Embrac