Senior Director, Fan Engagement Marketing - International Clubs

The National Football League (NFL) is seeking a senior, internationally experienced marketing leader to lead its 1:1 International Club Managed Services function – an internal agency model designed to support all 32 Clubs across 20+ global markets.

This role exists to enable Clubs to scale compliant, high-quality, localized 1:1 fan engagement internationally, leveraging league data, platforms, and best practices through a centralized service model. The Senior Director owns the strategy, operations, governance, and performance of this managed service, ensuring Clubs receive consistent, high-impact support while operating within complex regional data, privacy, and marketing regulations.

The role oversees a distributed, multi-continent workforce and is accountable for delivery of more than 4,000 international Club campaigns annually, spanning email, SMS, mobile app, web, and emerging channels. Success is measured by Club satisfaction, operational reliability, regulatory compliance, and sustained fan development across international markets.

Responsibilities: 

• International Club Managed Services Leadership
  • Own and operate the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs
  • Define the service offering, engagement model, SLAs, intake processes, and prioritization framework for Club support
  • Ensure consistent delivery, quality, and scalability across markets, time zones, and languages

• Global Operations & Workforce Management
  • Lead and scale a global workforce of ~15 contingent associates distributed across multiple regions
  • Establish operating rhythms, workflows, training standards, and performance management for high-volume international execution
  • Balance capacity planning with Club demand to support thousands of annual campaigns without compromising quality or compliance

• International 1:1 Marketing Execution & Enablement
  • Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web
  • Ensure campaigns leverage behavioral, transactional, and engagement signals while respecting market-specific constraints
  • Promote test-and-learn approaches to improve effectiveness while maintaining operational efficiency at scale

• Data Privacy, Governance & Regional Compliance
  • Own governance for international fan data and PII usage across all managed service activities
  • Partner with Legal, Data & Analytics, and MarTech teams to ensure adherence to GDPR and local market regulations
  • Translate regulatory requirements into practical operating standards for Clubs and managed service teams

• Club Strategy & Relationship Leadership
  • Serve as a senior point of contact for Club leadership on international 1:1 marketing capabilities and best practices
  • Act as a strategic advisor—helping Clubs navigate market complexity while maximizing the value of league platforms and data
  • Build trust and adoption by delivering consistent, high-quality service and clear communication

• Cross-Functional Alignment & Planning
  • Partner closely with Clubs, International, Marketing, Data & Analytics, and MarTech teams to align managed services with league priorities
  • Lead annual and quarterly planning cycles to align Club demand, service capacity, and international fan development objectives
  • Provide executive-level reporting on service performance, market insights, and opportunities to scale impact

Required Qualifications:

• 10–12+ years of experience in CRM, lifecycle marketing, or performance-driven engagement, with significant international exposure
• Proven experience operating managed services, agency, or shared-services models, preferably in global environments
• Strong understanding of international data privacy and marketing regulations and their operational implications
• Demonstrated ability to lead distributed teams and complex operations across regions and time zones
• Track record of building trusted partnerships with senior stakeholders and client-like organizations
• Experience with MarTech platforms (CDPs, journey orchestration, messaging platforms) and data-driven personalization
• Background in sports, entertainment, or global consumer brands preferred
• Passion for building scalable systems that empower local execution while maintaining global standards

Preferred Qualifications:

• Entrepreneurial, builder mindset with experience standing up or